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Casestudie Breakdown prediction Contell PILOT - Transumo

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But the greatest problem is again the probability calculation, because a calculated<br />

low probability of a short-term malfunction could lead again to the assumption that<br />

the corresponding cooling device will not break down. 58<br />

5.9 Data Mining<br />

Data mining represents a special way of statistical data analysis. Its main purpose is<br />

to determine relationships between several items that were not recognized<br />

previously. Most often these relationships were not of primary interest at collection<br />

time. ([Gentle02], p. 123)<br />

To be able to apply data mining, many companies collect as much data as possible<br />

nowadays. In former times, check-outs in supermarkets, for instance, just<br />

summarized unit prices to calculate the final amount. Modern check-outs log every<br />

single product as well as other available data. Moreover, credit cards or discount<br />

cards allow a customer’s identification. ([Martin98], p. 249-250)<br />

These collected datasets can be analyzed by the use of data mining methods to gain<br />

additional knowledge. An aimed goal could be, for example, adapted sales promotion<br />

for different kinds of customers. Furthermore, the determination of the customer’s<br />

buying behavior could be of interest. A possible result could be that eighty percent of<br />

customers that buy beer do also buy potato chips. ([Lusti02], p. 262)<br />

5.9.1 General Fields of Application<br />

The just quoted examples already introduced some very common approaches. In<br />

general, data mining is divided into five fields of application: ([Lusti02], p. 262)<br />

1. Text mining<br />

2. Association rule mining<br />

3. Prediction<br />

4. Clustering<br />

5. Classification<br />

Text mining is the most basic field of application. Its purpose is to find patterns in text<br />

files for information retrieval. Therefore, special search algorithms have to be<br />

58 See also section 5.6<br />

73

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