WYNDHAM WORLDWIDE CORPORATION

the program of whom 8.1 million were active (members who have either earned or redeemed within the last
18 months). These members stay at our brands more often and drive incremental room nights, higher ADR and a
longer length of stay than non-member guests.
Wyndham Rewards offers its members numerous ways to earn and redeem points. Members accumulate points
by staying in one of almost 7,000 branded hotels participating in the program or by purchasing everyday services
and products using a co-branded Wyndham Rewards credit card. Members also have the option to earn points or
airline miles with approximately 50 business partners, including American Airlines, Continental Airlines, Delta
Airlines, US Airways, United Airlines, Southwest Airlines, RCI, Endless Vacation Rentals, ResortQuest by
Wyndham Vacation Rentals, Alamo and National Car Rental, Avis Budget Group, Amtrak, Aeromexico, Air China
and BMI. When staying at one of our franchised or managed hotels, Wyndham Rewards members may elect to earn
airline miles or rail points instead of Wyndham Rewards points. Wyndham Rewards members have thousands of
options for redeeming their points including hotel stays, airline tickets, resort vacations, car rentals, electronics,
sporting goods, movie and theme park tickets, and gift certificates.
Additionally, the Wyndham ByRequest program, a unique program featuring a communications package and
personalized guest amenities and services is offered exclusively at our Wyndham Hotels and Resorts brand, Wingate
by Wyndham brand and Hawthorn by Wyndham brand, and will be offered at the Tryp by Wyndham, Planet
Hollywood, Dream and Night brands during 2011.
Marketing, Sales and Revenue Management Services
Our brand marketing teams develop and implement global marketing strategies for each of our hotel brands,
including generating consumer awareness of, and preference for each brand as well as direct response activities
designed to drive bookings through our central reservation systems. While brand positioning and strategy is
generated from our U.S. headquarters, we have seasoned marketing professionals positioned around the globe to
modify and implement these strategies on a local market level. Our marketing efforts communicate the unique value
proposition of each of our individual brands, and are designed to build consumer awareness and drive business to
our hotels, either directly or through our own reservation channels. We deploy a variety of marketing strategies and
tactics depending on the needs of the specific brand and local market, including online advertising, creative
development, traditional media planning and buying (radio, television and print), promotions, sponsorships and direct
marketing. Our Best Available Rate guarantee gives consumers confidence to book directly with us by providing the
same rates regardless of whether they book through our call centers, websites or other third party channel. In
addition, we leverage the strength of our Wyndham Rewards program to develop meaningful marketing promotions
and campaigns to drive new and repeat business to hotels in our system. Our Wyndham Rewards marketing efforts
drive tens of millions of consumer impressions through the program’s channels and through the program’s partners’
channels.
Our global sales organization, strategically located throughout the world, leverages the significant size of our
portfolio and our hotel brands to gain a larger share of business for each of our hotels through relationship-based
selling to a diverse range of customers. Because our hotel portfolio meets the needs of all types of travelers, we can
find more complete solutions for a client/company who may have travel needs ranging from economy to upscale
brands. We are able to accommodate travelers almost anywhere business or leisure travelers go with our selection of
over 7,200 hotels throughout the world. The sales team is deployed globally in key markets such as London, Mexico,
Canada, Korea, China, Singapore and throughout the U.S. in order to leverage multidimensional customer needs for
our hotels. The global sales team also works with each hotel to identify the hotel’s individual needs and then works
to find the right customers to stay with those brands and those hotels.
We offer revenue management services to help maximize revenues of our hotel owners by improving rate and
inventory management capabilities and also coordinating all recommended revenue programs delivered to our hotels
in tandem with e-commerce and brand marketing strategies. Properties enrolled in our revenue management services
have experienced higher production from call centers, websites and other channels, as well as stronger RevPAR
index performance. As a result, the almost 4,500 properties currently enrolled in the revenue management program
have experienced a 130 basis point improvement in RevPAR index since enrolling in our revenue management
services.
Property Services
We continue to support our franchisees with a team of dedicated support and service providers both field based
and housed at our corporate office. This team of industry veterans collaborates with hotel owners on all aspects of
their operations and creates detailed and individualized strategies for success. By providing key services, such as
system integration, operations support, training, strategic sourcing, and development planning and construction, we
are able to make a meaningful contribution to the operations of the hotel resulting in more profits for our hotel
owners.
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