29.06.2012 Views

WYNDHAM WORLDWIDE CORPORATION

WYNDHAM WORLDWIDE CORPORATION

WYNDHAM WORLDWIDE CORPORATION

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

In exchange for management fees, WorldMark by Wyndham, itself or through a WorldMark by Wyndham<br />

affiliate, serves as the exclusive property manager and servicing agent of the Clubs and all resort units owned or<br />

operated by the Clubs. On behalf of the Clubs, WorldMark by Wyndham or its affiliate provides day-to-day<br />

management for vacation ownership resorts, including oversight of housekeeping services, maintenance and<br />

refurbishment of the units, and provides certain accounting and administrative services. WorldMark by Wyndham or<br />

its affiliate also manages the reservation system for the Clubs and provides owner services and billing and<br />

collections services.<br />

Sales and Marketing Channels and Programs<br />

Wyndham Vacation Ownership employs a variety of marketing channels as part of Wyndham Vacation Resorts<br />

and WorldMark by Wyndham marketing programs to encourage prospective owners of vacation ownership interests<br />

to tour Wyndham Vacation Ownership properties and attend sales presentations at off-site sales offices. Our resortbased<br />

sales centers also enable us to actively solicit upgrade sales to existing owners of vacation ownership interests<br />

while such owners vacation at our resort properties. Sales of vacation ownership interests relating to upgrades<br />

represented approximately 68%, 64% and 51% of our net sales of vacation ownership interests during 2010, 2009<br />

and 2008, respectively.<br />

Wyndham Vacation Ownership uses a variety of marketing programs to attract prospective owners, including<br />

sponsored contests that offer vacation packages or gifts, targeted mailings, outbound and inbound telemarketing<br />

efforts, and in association with Wyndham Worldwide hotel brands, associated loyalty and other co-branded<br />

marketing programs and events. Wyndham Vacation Ownership also co-sponsors sweepstakes, giveaways and<br />

promotional programs with professional teams at major sporting events and with other third parties at other hightraffic<br />

consumer events. Where permissible under state law, Wyndham Vacation Ownership offers existing owners<br />

cash awards or other incentives for referrals of new owners. New owner acquisition is an important strategy for<br />

Wyndham Vacation Ownership in order to continue to build our pool of “lifetime” buyers of vacation ownership.<br />

New owners will enable Wyndham Vacation Ownership to solicit upgrade sales in the future. During 2010, we added<br />

approximately 22,000 new owners to our pool of “lifetime” buyers which may ultimately become repeat buyers of<br />

vacation ownership interests as they upgrade.<br />

Wyndham Vacation Ownership’s marketing and sales activities are often facilitated through marketing alliances<br />

with other travel, hospitality, entertainment, gaming and retail companies that provide access to such companies’<br />

present and past customers through a variety of co-branded marketing offers. Wyndham Vacation Ownership’s resortbased<br />

sales centers, which are located in popular travel destinations throughout the U.S., generate substantial tour<br />

flow through providing local offers. The sales centers enable Wyndham Vacation Ownership to market to tourists<br />

already visiting destination areas. Wyndham Vacation Ownership’s marketing agents, which often operate on the<br />

premises of the hospitality, entertainment, gaming and retail companies with which Wyndham Vacation Ownership<br />

has alliances within these markets, solicit local tourists with offers relating to activities and entertainment in<br />

exchange for the tourists visiting the local resorts and attending sales presentations.<br />

An example of a marketing alliance through which Wyndham Vacation Ownership markets to tourists already<br />

visiting destination areas is Wyndham Vacation Ownership’s current arrangement with Harrah’s Entertainment in Las<br />

Vegas, Nevada, which enables Wyndham Vacation Ownership to operate concierge-style marketing kiosks throughout<br />

Harrah’s Casino that permit Wyndham Vacation Ownership to solicit patrons to attend tours and sales presentations<br />

with Harrah’s-related rewards and entertainment offers, such as gaming chips, show tickets and dining certificates.<br />

Wyndham Vacation Ownership also operates its primary Las Vegas sales center within Harrah’s Casino and regularly<br />

shuttles prospective owners targeted by such sales centers to and from Wyndham Vacation Ownership’s nearby resort<br />

property.<br />

Wyndham Vacation Ownership offers a variety of entry-level programs and products as part of its sales<br />

strategies. One such program allows prospective owners to acquire one-year’s worth of points or credits with no<br />

further obligations; another such product is a biennial interest that provides for vacations every other year. As part<br />

of its sales strategies, Wyndham Vacation Ownership relies on its points/credits-based programs, which provide<br />

prospective owners with the flexibility to buy relatively small packages of points or credits, which can be upgraded<br />

at a later date. To facilitate upgrades among existing owners, Wyndham Vacation Ownership markets opportunities<br />

for owners to purchase additional points or credits through periodic marketing campaigns and promotions to owners<br />

while those owners vacation at Wyndham Vacation Ownership resort properties.<br />

Wyndham Vacation Ownership’s resort-based sales centers also enable Wyndham Vacation Ownership to<br />

actively market upgrade sales to existing owners of vacation ownership interests while such owners vacation at<br />

Wyndham Vacation Ownership resort properties. In addition, we also operate a telesales program designed to market<br />

upgrade sales to existing owners of our products.<br />

22

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!