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WYNDHAM WORLDWIDE CORPORATION

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integrated the operations of its acquired businesses, additional future costs relating to such integration may occur.<br />

These costs may result from integrating operating systems, relocating employees, closing facilities, reducing<br />

duplicative efforts and exiting and consolidating other activities. These costs will be recorded on the Consolidated<br />

Balance Sheets as adjustments to the purchase price or on the Consolidated Statements of Operations as expenses,<br />

as appropriate.<br />

2010 ACQUISITIONS<br />

Hoseasons Holdings Ltd. On March 1, 2010, the Company completed the acquisition of Hoseasons Holdings<br />

Ltd. (“Hoseasons”), a European vacation rentals business, for $59 million in cash, net of cash acquired. The<br />

purchase price allocation resulted in the recognition of $38 million of goodwill, $30 million of definite-lived<br />

intangible assets with a weighted average life of 18 years and $16 million of trademarks, all of which were assigned<br />

to the Company’s Vacation Exchange and Rentals segment. Management believes that this acquisition offers a<br />

strategic fit within the Company’s European rentals business and an opportunity to continue to grow the Company’s<br />

fee-for-service businesses.<br />

Tryp. On June 30, 2010, the Company completed the acquisition of the Tryp hotel brand (“Tryp”) for<br />

$43 million in cash. The purchase price allocation resulted in the recognition of $3 million of goodwill, $3 million<br />

of franchise agreements with a weighted average life of 20 years and $36 million of trademarks, all of which were<br />

assigned to the Company’s Lodging segment. This acquisition increases the Company’s footprint in Europe and Latin<br />

America and management believes it presents enhanced growth opportunities for its lodging business in North<br />

America.<br />

ResortQuest International, LLC. On September 30, 2010, the Company completed the acquisition of<br />

ResortQuest International, LLC (“ResortQuest”), a U.S. vacation rentals business, for $54 million in cash, net of<br />

cash acquired. The preliminary purchase price allocation resulted in the recognition of $14 million of goodwill,<br />

$15 million of definite-lived intangible assets with a weighted average life of 12 years and $9 million of trademarks,<br />

all of which were assigned to the Company’s Vacation Exchange and Rentals segment. Management believes that<br />

this acquisition provides the Company with an opportunity to build a growth platform in the U.S. rentals market.<br />

James Villa Holdings Ltd. On November 30, 2010, the Company completed the acquisition of James Villa<br />

Holdings Ltd. (“James Villa Holidays”), a European vacation rentals business, for $76 million in cash, net of cash<br />

acquired. The preliminary purchase price allocation resulted in the recognition of $52 million of goodwill,<br />

$26 million of definite-lived intangible assets with a weighted average life of 15 years and $10 million of<br />

trademarks, all of which were assigned to the Company’s Vacation Exchange and Rentals segment. Management<br />

believes that this acquisition is consistent with the Company’s strategy to invest in fee-for-service businesses and<br />

strengthens its presence in the European rentals market.<br />

5. Intangible Assets<br />

Intangible assets consisted of:<br />

Gross<br />

Carrying<br />

Amount<br />

As of December 31, 2010 As of December 31, 2009<br />

Accumulated<br />

Amortization<br />

Net<br />

Carrying<br />

Amount<br />

Gross<br />

Carrying<br />

Amount<br />

Accumulated<br />

Amortization<br />

Net<br />

Carrying<br />

Amount<br />

Unamortized Intangible Assets<br />

Goodwill $ 1,481 $ 1,386<br />

Trademarks (a)<br />

Amortized Intangible Assets<br />

$ 731 $ 660<br />

Franchise agreements (b)<br />

$ 634 $ 318 $ 316 $ 630 $ 298 $ 332<br />

Other (c)<br />

164 40 124 94 35 59<br />

$ 798 $ 358 $ 440 $ 724 $ 333 $ 391<br />

(a)<br />

(b)<br />

(c)<br />

Comprised of various trade names (including the Wyndham Hotels and Resorts, Ramada, Days Inn, RCI, Landal GreenParks, Baymont Inn & Suites,<br />

Microtel and Hawthorn trade names) that the Company has acquired and which distinguishes the Company’s consumer services. These trade names<br />

are expected to generate future cash flows for an indefinite period of time.<br />

Generally amortized over a period ranging from 20 to 40 years with a weighted average life of 33 years.<br />

Includes customer lists and business contracts, generally amortized over a period ranging from 7 to 20 years with a weighted average life of<br />

19 years.<br />

F-16

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