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WYNDHAM WORLDWIDE CORPORATION

WYNDHAM WORLDWIDE CORPORATION

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Internet<br />

Given the increasing interest of our members and rental customers to transact on the Internet, we invest and<br />

will continue to invest in cutting edge and innovative online technologies to ensure that our members and rental<br />

customers have access to similar information and services online that we provide through our call centers. Through<br />

our comprehensive http://www.RCI.com initiative, we have launched enhanced search capabilities that greatly<br />

simplify our search process and make it easier for a member to find a desired vacation. We have also greatly<br />

expanded our online content, including multiple resort pictures and high-definition videos, to help educate members<br />

about potential vacation options. Additionally, in 2010, we released a significant series of technology enhancements<br />

to our members. This new technology includes program enhancements for our RCI Weeks Members that provide<br />

complete trading power transparency, allowing members to better understand the trading power value of the<br />

timeshare interval that they deposited with RCI and the timeshare interval into which they want to exchange.<br />

Members also have the ability to combine the timeshare intervals that they have deposited with RCI for increased<br />

trading power and get a deposit credit if the trading power value of their deposited interval is greater than the<br />

interval that they have received by exchange. We also have enhanced our ability to merchandise offers through web<br />

only channels and have launched mobile technologies such as applications for the iPhone» to access<br />

http://www.RCI.com functionality.<br />

Over the last several years, we have improved our web penetration for European rentals through enhancements<br />

that have moved the majority of bookings online. As our online distribution channels improve, members and rental<br />

customers will shift from transacting business through our call centers to transacting business online, which we<br />

expect will generate cost savings. By offering our members and rental customers the opportunity to transact business<br />

either through our call centers or online, we offer our members and rental customers the ability to use the<br />

distribution channel with which they are most comfortable. Regardless of the distribution channel our members and<br />

rental customers use, our goals are member and rental customer satisfaction and retention.<br />

Call Centers<br />

Our vacation exchange and rentals business also services its members and rental customers through global call<br />

centers. The requests that we receive at our global call centers are handled by our vacation guides, who are trained<br />

to fulfill our members’ and rental customers’ requests for vacation exchanges and rentals. When our members’ and<br />

rental customers’ primary choices are unavailable in periods of high demand, our guides offer the next nearest match<br />

in order to fulfill the members’ and rental customers’ needs. Call centers are currently an important distribution<br />

channel and therefore we invest resources and will continue to do so to ensure that members and rental customers<br />

continue to receive a high level of personalized customer service through our call centers.<br />

Marketing<br />

We market to our members and rental customers through direct mail and email, online distribution channels,<br />

brochures, magazines and travel agencies. We recently launched a comprehensive social media initiative including<br />

an RCI application for the iPhone» and iPod touch», a Facebook fan page, a Twitter account and the RCI Blog. Our<br />

vacation exchange and rentals business has over 100 publications involved in the marketing of the business. Our<br />

vacation exchange and rentals business also publishes resort directories and other periodicals related to the vacation<br />

and vacation ownership industry and other travel-related services. We use our publications not only for marketing,<br />

but also for member and rental customer retention. Additionally, we promote our offerings to owners of resorts and<br />

homes through publications, trade shows, online and other marketing efforts.<br />

Strategies<br />

We intend to grow our vacation exchange and rentals business profitability by focusing on five strategic<br />

themes:<br />

k Inspire world-class associate engagement and “Count On Me!” service so that we will deliver better<br />

services and products, resulting in improved customer satisfaction and optimal business growth;<br />

k Invest in technology to improve the customer experience, grow market share and reduce costs;<br />

k Offer more options to our guests by expanding into new geographic markets and product lines;<br />

k Develop compelling new services and products by improving our analytic process; and<br />

k Promote the benefits of timeshare and vacation rentals to new customer segments.<br />

Our plans generally focus on pursuing these strategies organically. However, in appropriate circumstances, we<br />

will consider opportunities to acquire businesses, both domestic and international.<br />

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