2006-2007 Academic Year - Trinity University

BUSINESS ADMINISTRATION
MINOR IN COMMUNICATION MANAGEMENT
The minor in Communication Management is an interdisciplinary program that studies both
advertising and public relations as part of the management of communication processes by
combining mass media, speech communication, marketing, and business principles.
The requirement for the minor in Communication Management is the completion of 21
semester hours as follows:
Twelve hours of required study consisting of the following courses:
COMM 3362 Media Law and Policy
MGMT 2301 Management of Organizations
MKTG 2301 Principles of Marketing
SPCH 3334 Persuasion
Nine hours in elective courses from the following courses:
COMM 3324 Ethics and the Mass Media
COMM 3360 Principles of Public Relations
COMM 3361 Principles of Advertising
MGMT 3371 Human Resources Management
MGMT 3372 Organizational Behavior
MKTG 3381 Consumer Behavior
MKTG 3382 Promotion Management
MKTG 4381 Marketing Management
SPCH 3362/
BUSN 3311 Organizational Communication
*SPCH 4397 Internship
*As approved by minor advisor.
BACHELOR OF SCIENCE IN BUSINESS
ADMINISTRATION DEGREE
The requirements for the Bachelor of Science in Business Administration degree are as
follows:
I. The common curriculum
II. A core curriculum in Business Administration (27 hours): ACCT 1301, 1302; BUSN 2301,
3302, 4301*; FNCE 3301**; MGMT 2301; MIS 2301; and MKTG 2301.
III. Completion of BUSN 3303.
IV.
Completion of a concentration in Business Administration, choosing from one of the
following: Accounting, Finance, Management, Marketing, and International Business. No
course taken by a student may count toward more than one concentration requirement.
A. Accounting Concentration: Students choosing this concentration must complete
ACCT 3341, 3342, 3343, 4344, and BUSN 3341. Prospective students should note
that this concentration only partially satisfies the educational requirements for the
Uniform Certified Public Accountant Examination in the state of Texas. The
Department of Business Administration offers a two-semester Master of Science in
Accounting degree program. Upon completion of the program, the student is
awarded the degree of Master of Science in Accounting and is qualified to take the
Uniform Certified Public Accountant Examination in the state of Texas. Students
interested in this program may obtain material describing prerequisite courses, the
course of study, and admission procedures and requirements from the Department
of Business Administration.
B. Finance Concentration: Students choosing this concentration should complete
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