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2. Introduction<br />
Mildura Development Corporation has a vision of “Our Region. Our Prosperity.” To achieve this,<br />
it is important that we maintain a detailed underst<strong>and</strong>ing of the horticultural commodities that<br />
provide a significant contribution to the prosperity of the region. To that end, Mildura<br />
Development Corporation’s 2013-16 Strategic Plan includes a goal to facilitate regional<br />
innovation <strong>and</strong> business development, which we do by working with industry <strong>and</strong> business to<br />
facilitate growth in our region, making economic <strong>and</strong> statistical research on the region available,<br />
identifying investment opportunities through proactive research, assisting in building vibrant <strong>and</strong><br />
sustainable communities by making such research accessible, <strong>and</strong> supporting innovative alliances<br />
to encourage business development.<br />
<strong>Grape</strong> industries in the Lower Murray Darling have experienced fluctuating conditions in the<br />
recent decade (wine glut, drought, abnormal climatic events, low water allocations, rocketing of<br />
temporary water prices, flooding, water buyback <strong>and</strong> exit grants, a high Australian dollar, <strong>and</strong><br />
opening of markets in China). Significant changes in planting areas, varieties, water use,<br />
rootstocks, property numbers <strong>and</strong> size, <strong>and</strong> irrigation methods are evident across the region’s<br />
horticulture (Mallee CMA 2012 Crop Report <strong>and</strong> 2012 Irrigated Horticulture of the Lower Murray-<br />
Darling (SunRISE 21, 2012)).<br />
With 31,085 hectares of grapevines planted in the region <strong>and</strong> a further 10,000 hectares of vacant,<br />
irrigable l<strong>and</strong> that has the potential to be brought back into production, it is critical to collate<br />
accurate <strong>and</strong> comparative in<strong>for</strong>mation <strong>for</strong> sound investment <strong>and</strong> planning decisions, to assist new<br />
investors coming into the region <strong>and</strong> existing growers transitioning between wine, table <strong>and</strong> dried<br />
viticulture, or diversifying to other crop types. In particular, a focus on varietal mix <strong>and</strong> tonnage<br />
projections, based on current <strong>and</strong> potential plantings, was required to in<strong>for</strong>m industries’ planning<br />
<strong>and</strong> marketing strategies.<br />
In 2014 the Mildura Development Corporation in collaboration with Regional Development<br />
Victoria <strong>and</strong> the three grape industry bodies, contracted SunRISE Mapping <strong>and</strong> Research to<br />
conduct an industry position analysis of grape crops across the three industry sectors in the<br />
Lower Murray Darling region of Victoria <strong>and</strong> New South Wales.<br />
The analysis is based on SunRISE crop databases (1997 to 2014) obtained from mapping of<br />
irrigated crops utilising orthophoto imagery (scale accurate, digital, aerial photography) , grower<br />
input <strong>and</strong> industry collaboration.<br />
SunRISE Mapping & Research <strong>Grape</strong> <strong>Industry</strong> <strong>Analysis</strong> Page 9 of 65