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Grape Industry Analysis for Investment and Redevelopment

Sunrise 21 Mildura

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2. Introduction<br />

Mildura Development Corporation has a vision of “Our Region. Our Prosperity.” To achieve this,<br />

it is important that we maintain a detailed underst<strong>and</strong>ing of the horticultural commodities that<br />

provide a significant contribution to the prosperity of the region. To that end, Mildura<br />

Development Corporation’s 2013-16 Strategic Plan includes a goal to facilitate regional<br />

innovation <strong>and</strong> business development, which we do by working with industry <strong>and</strong> business to<br />

facilitate growth in our region, making economic <strong>and</strong> statistical research on the region available,<br />

identifying investment opportunities through proactive research, assisting in building vibrant <strong>and</strong><br />

sustainable communities by making such research accessible, <strong>and</strong> supporting innovative alliances<br />

to encourage business development.<br />

<strong>Grape</strong> industries in the Lower Murray Darling have experienced fluctuating conditions in the<br />

recent decade (wine glut, drought, abnormal climatic events, low water allocations, rocketing of<br />

temporary water prices, flooding, water buyback <strong>and</strong> exit grants, a high Australian dollar, <strong>and</strong><br />

opening of markets in China). Significant changes in planting areas, varieties, water use,<br />

rootstocks, property numbers <strong>and</strong> size, <strong>and</strong> irrigation methods are evident across the region’s<br />

horticulture (Mallee CMA 2012 Crop Report <strong>and</strong> 2012 Irrigated Horticulture of the Lower Murray-<br />

Darling (SunRISE 21, 2012)).<br />

With 31,085 hectares of grapevines planted in the region <strong>and</strong> a further 10,000 hectares of vacant,<br />

irrigable l<strong>and</strong> that has the potential to be brought back into production, it is critical to collate<br />

accurate <strong>and</strong> comparative in<strong>for</strong>mation <strong>for</strong> sound investment <strong>and</strong> planning decisions, to assist new<br />

investors coming into the region <strong>and</strong> existing growers transitioning between wine, table <strong>and</strong> dried<br />

viticulture, or diversifying to other crop types. In particular, a focus on varietal mix <strong>and</strong> tonnage<br />

projections, based on current <strong>and</strong> potential plantings, was required to in<strong>for</strong>m industries’ planning<br />

<strong>and</strong> marketing strategies.<br />

In 2014 the Mildura Development Corporation in collaboration with Regional Development<br />

Victoria <strong>and</strong> the three grape industry bodies, contracted SunRISE Mapping <strong>and</strong> Research to<br />

conduct an industry position analysis of grape crops across the three industry sectors in the<br />

Lower Murray Darling region of Victoria <strong>and</strong> New South Wales.<br />

The analysis is based on SunRISE crop databases (1997 to 2014) obtained from mapping of<br />

irrigated crops utilising orthophoto imagery (scale accurate, digital, aerial photography) , grower<br />

input <strong>and</strong> industry collaboration.<br />

SunRISE Mapping & Research <strong>Grape</strong> <strong>Industry</strong> <strong>Analysis</strong> Page 9 of 65

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