The World is Spiky â Th I t ti li ti The Internationalization Process

More documents

Recommendations

Info

Flat world? Does this mean that we live in a flat world without any major spatial barriers? Is it equally easy to conduct business in Catania, Veneto region, Denmark, China or Kazakhstan?
Probably bl not – and why not?
Page 1 and 2: The World is Spiky - The Internatio
Page 3 and 4: Structure of seminars 1. Today: The
Page 5: Implications for business strategy
Page 9 and 10: GM’s Global Brand Hierarchy Globa
Page 11: Signs of globalization • The fina
Page 15 and 16: International versus domestic activ
Page 17 and 18: Cultural differences • Culture re
Page 19 and 20: Differences matters • When develo
Page 21 and 22: Pressures for Local Adaptation •
Page 23 and 24: “Lack of knowledge about foreign
Page 25 and 26: Implications • Successful foreign
Page 27 and 28: The stages model (Establishment cha
Page 29 and 30: Extensions of the original (Uppsala
Page 31 and 32: Overconfidence 0,4 Perceived knowle
Page 33 and 34: Internationalization ti ti process

The World is Spiky â Th I t ti li ti The Internationalization Process

Create successful ePaper yourself

Delete template?

Save as template?

The World is Spiky â Th I t ti li ti The Internationalization Process