The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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“Lack of knowledge about foreign<br />
markets and opera<strong>ti</strong>ons are the main<br />
obstacle to the development of<br />
interna<strong>ti</strong>onal opera<strong>ti</strong>ons and the<br />
necessary knowledge can be<br />
acquired mainly through h opera<strong>ti</strong>ons<br />
abroad”<br />
(Johanson & Vahlne, 1977)