The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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Resource commitment<br />
to foreign sales<br />
(<strong><strong>Th</strong>e</strong> Establ<strong>is</strong>hment Chain phenomenon)<br />
<strong><strong>Th</strong>e</strong> Opera<strong>ti</strong>onal level of the Uppsala Model<br />
Equity<br />
(FDI)<br />
Contractual<br />
(outsourcing)<br />
Market knowledge accumula<strong>ti</strong>on<br />
Arm’s length<br />
(procurement)<br />
Market knowledge accumula<strong>ti</strong>on<br />
Local<br />
Regional<br />
Global<br />
Geographical expansion<br />
of sales<br />
(<strong><strong>Th</strong>e</strong> Psychic D<strong>is</strong>tance<br />
phenomenon)
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