The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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Take-aways<br />
• Two conf<strong>li</strong>c<strong>ti</strong>ng forces for: local adapta<strong>ti</strong>on<br />
versus global integra<strong>ti</strong>on – as imp<strong>li</strong>ed by the<br />
spiky versus flat world<br />
• Clearly, some spikiness in the world – need<br />
for local adapta<strong>ti</strong>on<br />
• <strong><strong>Th</strong>e</strong> interna<strong>ti</strong>ona<strong>li</strong>za<strong>ti</strong>on process typically a<br />
slow <strong>ti</strong>me consuming process fueled by<br />
learning in the local market<br />
• However, systema<strong>ti</strong>c learning and the<br />
pursuing of growth opportuni<strong>ti</strong>es speed up the<br />
process