The World is Spiky â Th I t ti li ti The Internationalization Process

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The mechanism of internationalization - Increased market knowledge Market risk = uncertainty x market investments + Willingness to increase market commitment Interplay between knowledge and commitment
Implications • Successful foreign expansion is a costly and timeconsuming process (no short-cuts), as experiential knowledge is: – difficult to acquire – difficult to integrate if acquired • Internationalization is a process of cultural learning, as it reduces psychic distance • Internationalization is often a reactive process rather than an proactive process
Page 1 and 2: The World is Spiky - The Internatio
Page 3 and 4: Structure of seminars 1. Today: The
Page 5: Implications for business strategy
Page 9 and 10: GM’s Global Brand Hierarchy Globa
Page 11 and 12: Signs of globalization • The fina
Page 13 and 14: Probably bl not - and why not?
Page 15 and 16: International versus domestic activ
Page 17 and 18: Cultural differences • Culture re
Page 19 and 20: Differences matters • When develo
Page 21 and 22: Pressures for Local Adaptation •
Page 23: “Lack of knowledge about foreign
Page 27 and 28: The stages model (Establishment cha
Page 29 and 30: Extensions of the original (Uppsala
Page 31 and 32: Overconfidence 0,4 Perceived knowle
Page 33 and 34: Internationalization ti ti process

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The World is Spiky â Th I t ti li ti The Internationalization Process