The World is Spiky â Th I t ti li ti The Internationalization Process

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GM’s Global Brand Hierarchy Global Interna<strong>ti</strong>onal Europe, Middle East, Asia North America, Middle East, Europe North America, Asia North America North America Local United Kingdom Austra<strong>li</strong>a Korea
Page 1 and 2: The World is Spiky - The Internatio
Page 3 and 4: Structure of seminars 1. Today: The
Page 5: Implications for business strategy
Page 10 and 11: Globalization - Please, where do yo
Page 12 and 13: Flat world? Does this mean that we
Page 14 and 15: Still many differences
Page 16 and 17: Nature of differences • Cultural
Page 18 and 19: Cross-cultural encounters Why probl
Page 20 and 21: Cannot use knowledge from one marke
Page 22 and 23: Internationalization Process Model
Page 24 and 25: The mechanism of internationalizati
Page 26 and 27: What is the order of entry? • Fir
Page 28 and 29: Resource commitment to foreign sale
Page 30 and 31: Petersen et. al., 2008 • Not all
Page 32 and 33: Oviatt and McDougall, 1994 • Inte
Page 34: Take-aways • Two conflicting forc

The World is Spiky â Th I t ti li ti The Internationalization Process

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The World is Spiky â Th I t ti li ti The Internationalization Process