The World is Spiky â Th I t ti li ti The Internationalization Process

More documents

Recommendations

Info

Nature of differences • Cultural • Administrative (political context, regulation, standards d and levels l of corruption) • Geographical g p (time zone, climate) • Economic (levels of economic and technical development)
Cultural differences • Culture refers to learned, shared, and enduring orientations of a society, which are expressed in values, ideas, attitudes, behaviors, and other meaningful symbols and artifacts “the collective mental programming of people”
Page 1 and 2: The World is Spiky - The Internatio
Page 3 and 4: Structure of seminars 1. Today: The
Page 5: Implications for business strategy
Page 9 and 10: GM’s Global Brand Hierarchy Globa
Page 11 and 12: Signs of globalization • The fina
Page 13 and 14: Probably bl not - and why not?
Page 15: International versus domestic activ
Page 19 and 20: Differences matters • When develo
Page 21 and 22: Pressures for Local Adaptation •
Page 23 and 24: “Lack of knowledge about foreign
Page 25 and 26: Implications • Successful foreign
Page 27 and 28: The stages model (Establishment cha
Page 29 and 30: Extensions of the original (Uppsala
Page 31 and 32: Overconfidence 0,4 Perceived knowle
Page 33 and 34: Internationalization ti ti process

The World is Spiky â Th I t ti li ti The Internationalization Process

Create successful ePaper yourself

Delete template?

Save as template?

The World is Spiky â Th I t ti li ti The Internationalization Process