The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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What <strong>is</strong> the order of entry?<br />
• Firms will start their interna<strong>ti</strong>ona<strong>li</strong>za<strong>ti</strong>on in<br />
markets with lowest psychic d<strong>is</strong>tance, as they<br />
can understand d these markets -> low<br />
uncertainty<br />
• With increasing i experien<strong>ti</strong>al knowledge the firm<br />
will expand into markets with greater psychic<br />
d<strong>is</strong>tance<br />
– Like rings in the water
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