The World is Spiky â Th I t ti li ti The Internationalization Process

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Cross-cultural encounters Why problematic? artifacts, including behavior mental maps (person schemas, person-in-situation schemas, self-schemas, scripts, cognitive maps) values In a society: people share values, mental maps ==> easy to function
Differences matters • When developing products and services • Interaction with foreign business partners • Selection foreign distributors • Business negotiations • Dealing with customers • Preparing for trade fairs • Preparing promotional materials
Page 1 and 2: The World is Spiky - The Internatio
Page 3 and 4: Structure of seminars 1. Today: The
Page 5: Implications for business strategy
Page 9 and 10: GM’s Global Brand Hierarchy Globa
Page 11 and 12: Signs of globalization • The fina
Page 13 and 14: Probably bl not - and why not?
Page 15 and 16: International versus domestic activ
Page 17: Cultural differences • Culture re
Page 21 and 22: Pressures for Local Adaptation •
Page 23 and 24: “Lack of knowledge about foreign
Page 25 and 26: Implications • Successful foreign
Page 27 and 28: The stages model (Establishment cha
Page 29 and 30: Extensions of the original (Uppsala
Page 31 and 32: Overconfidence 0,4 Perceived knowle
Page 33 and 34: Internationalization ti ti process

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The World is Spiky â Th I t ti li ti The Internationalization Process