The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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Imp<strong>li</strong>ca<strong>ti</strong>ons for business strategy<br />
<strong><strong>Th</strong>e</strong> best way to organize a firm depends<br />
on the nature of the environment to<br />
which the firm must relate<br />
<strong><strong>Th</strong>e</strong> environment <strong>is</strong> the exogenous<br />
variable while strategy and structure<br />
are endogenous ones
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