The World is Spiky â Th I t ti li ti The Internationalization Process

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Oviatt and McDougall, 1994 • International New Ventures / Born Global’s are able to speed up the internationalization process: • Managers might have gained international experience • Use other less resource demanding entry modes • Focus more on growth opportunities
Internationalization ti ti process Born Globals l model Internationalization ti ti Reactive Proactive opportunity seeking strategic posture Resource access and Internalization, i internal Selective ownership, control development mobilized through networks Criteria for choosing foreign markets Importance of management’s experience Nature of path dependency Minimize difference between existing activities and new ones Does not matter Each market entry creates a path dependency for growth Maximize the growth potential Crucial factor for early and rapid internationalization Early internationalization instills a path dependency for international growth
Page 1 and 2: The World is Spiky - The Internatio
Page 3 and 4: Structure of seminars 1. Today: The
Page 5: Implications for business strategy
Page 9 and 10: GM’s Global Brand Hierarchy Globa
Page 11 and 12: Signs of globalization • The fina
Page 13 and 14: Probably bl not - and why not?
Page 15 and 16: International versus domestic activ
Page 17 and 18: Cultural differences • Culture re
Page 19 and 20: Differences matters • When develo
Page 21 and 22: Pressures for Local Adaptation •
Page 23 and 24: “Lack of knowledge about foreign
Page 25 and 26: Implications • Successful foreign
Page 27 and 28: The stages model (Establishment cha
Page 29 and 30: Extensions of the original (Uppsala
Page 31: Overconfidence 0,4 Perceived knowle

The World is Spiky â Th I t ti li ti The Internationalization Process

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The World is Spiky â Th I t ti li ti The Internationalization Process