The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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Cultural differences<br />
• Culture refers to learned, shared, and<br />
enduring orienta<strong>ti</strong>ons of a society,<br />
which are expressed in values, ideas,<br />
at<strong>ti</strong>tudes, behaviors, and other<br />
meaningful symbols and ar<strong>ti</strong>facts<br />
“the collec<strong>ti</strong>ve mental programming of people”