The World is Spiky â Th I t ti li ti The Internationalization Process

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What is the order of entry? • Firms will start their internationalization in markets with lowest psychic distance, as they can understand d these markets -> low uncertainty • With increasing i experiential knowledge the firm will expand into markets with greater psychic distance – Like rings in the water
The stages model (Establishment chain) Sporadic Foreign Sales Assembly Production export intermediary subsidiary production subsidiary The usual pattern of gradually increasing The usual pattern of gradually increasing resource commitment on the foreign markets
Page 1 and 2: The World is Spiky - The Internatio
Page 3 and 4: Structure of seminars 1. Today: The
Page 5: Implications for business strategy
Page 9 and 10: GM’s Global Brand Hierarchy Globa
Page 11 and 12: Signs of globalization • The fina
Page 13 and 14: Probably bl not - and why not?
Page 15 and 16: International versus domestic activ
Page 17 and 18: Cultural differences • Culture re
Page 19 and 20: Differences matters • When develo
Page 21 and 22: Pressures for Local Adaptation •
Page 23 and 24: “Lack of knowledge about foreign
Page 25: Implications • Successful foreign
Page 29 and 30: Extensions of the original (Uppsala
Page 31 and 32: Overconfidence 0,4 Perceived knowle
Page 33 and 34: Internationalization ti ti process

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The World is Spiky â Th I t ti li ti The Internationalization Process