The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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Petersen et. al., 2008<br />
• Not all firms are equally good at learning:<br />
• <strong><strong>Th</strong>e</strong> absorp<strong>ti</strong>ve capacity matters e.g. set<strong>ti</strong>ng<br />
up systems and architecture<br />
• <strong><strong>Th</strong>e</strong> percep<strong>ti</strong>on of the performance of the<br />
foreign venture matters<br />
• It <strong>is</strong> typically not a smooth and <strong>li</strong>near learning<br />
process, but rather a bumpy and comp<strong>li</strong>cated<br />
learning process
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