The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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Differences matters<br />
• When developing products and services<br />
• Interac<strong>ti</strong>on with foreign business<br />
partners<br />
• Selec<strong>ti</strong>on foreign d<strong>is</strong>tributors<br />
• Business nego<strong>ti</strong>a<strong>ti</strong>ons<br />
• Dea<strong>li</strong>ng with customers<br />
• Preparing for trade fairs<br />
• Preparing promo<strong>ti</strong>onal materials