The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
The World is Spiky â Th I t ti li ti The Internationalization Process
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Interna<strong>ti</strong>ona<strong>li</strong>za<strong>ti</strong>on <strong>Process</strong> Model<br />
• Psychic d<strong>is</strong>tance<br />
– Unfami<strong>li</strong>arity because of differences in<br />
language, culture, business prac<strong>ti</strong>ce and<br />
po<strong>li</strong><strong>ti</strong>cal systems<br />
• Psychic d<strong>is</strong>tance d<strong>is</strong>turb the flow of<br />
y<br />
informa<strong>ti</strong>on between a firm and its market
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