Department of Accounting SWOT Analysis - College of Business ...
Department of Accounting SWOT Analysis - College of Business ...
Department of Accounting SWOT Analysis - College of Business ...
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Dr. Douglas E. Ziegenfuss continues to serve as <strong>Department</strong> Chair. Likewise, Dr. Otto<br />
Martinson serves as Graduate Program Director (GPD) for the Masters <strong>of</strong> Science in<br />
<strong>Accounting</strong> (MSA) program and Ms. Terry Kubichan serves as the Undergraduate<br />
Student Advisor. These individuals have served in their respective positions for three<br />
years providing much needed leadership continuity over the <strong>Department</strong>’s operations.<br />
The <strong>Department</strong> continued to focus on the action items during the 03 Academic Year<br />
(AY03). The <strong>Department</strong> was successful in raising more funds for research than in the<br />
Academic Year 03 (AY03) due to increases in annual contributions and the DOA 5k race<br />
surpluses.<br />
Several faculty members attended continuing education programs sponsored by KPMG,<br />
Price Waterhouse Coopers, and the Virginia Society <strong>of</strong> Certified Public Accountants.<br />
Two faculty members joined the <strong>Department</strong> faculty during AY03.<br />
Research productivity is more broadly based during AY03 than AY02. Newer hired<br />
faculty members are starting to produce quality journal articles while longer serving<br />
faculty members are maintaining their productivity at an acceptable level.<br />
Concerning assessment, the <strong>Department</strong> tried to identify methods for continuous<br />
improvement. The <strong>Department</strong> developed an undergraduate assessment exam composed<br />
<strong>of</strong> 100 multiple-choice questions (25 from each section) chosen at random from a CPA<br />
Review Course database. In addition, the <strong>Department</strong> used the results <strong>of</strong> competency<br />
studies by the AICPA, IIA, and IMA to evaluate course content and curriculum.<br />
1. The adequacy <strong>of</strong> the resources available to support faculty appears to still need<br />
improvement. $40,000 over three years is not a great deal <strong>of</strong> money for<br />
developmental and research needs.<br />
<strong>Department</strong> Actions: During the past two years, the <strong>Department</strong> has increased its outreach to<br />
alumni by on-site visits, and participation in local chapters <strong>of</strong> pr<strong>of</strong>essional organizations. Annual<br />
contributions to the <strong>Department</strong> have grown to $17,000 during the 2003 fiscal year. Likewise,<br />
the surplus from the <strong>Department</strong>’s annual 5K race grew to approximately $5,000 resulting in<br />
total contributions to the <strong>Department</strong> <strong>of</strong> $22,000 versus the previous annual average <strong>of</strong> $13,333.<br />
This represents a 65% increase.<br />
In addition, the <strong>Department</strong> is working with the <strong>College</strong> Research center in sponsoring a CPA<br />
review course that is projected to add $5,000 in additional funds each year. The <strong>Accounting</strong><br />
Alumni Chapter has also been reactivated and its activities should result in additional annual<br />
contributions to the <strong>Department</strong>.<br />
The <strong>Department</strong>’s share <strong>of</strong> college and university resources has also increased. For example,<br />
during the 2003 Fiscal Year, the <strong>College</strong> transferred $5,000 in travel funds to the <strong>Department</strong>. In