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Department of Accounting SWOT Analysis - College of Business ...

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Review Course and the delivery <strong>of</strong> Ethics Courses to local CPAs. The <strong>Department</strong><br />

successfully endowed a scholarship for $25,000 during AY04.<br />

Several faculty members attended continuing education programs put on by KPMG, Price<br />

Waterhouse Coopers, and the Virginia Society <strong>of</strong> Certified Public Accountants. In<br />

addition, the University has given the <strong>Department</strong> the authority to hire one tenure-track<br />

faculty member for AY06. However, accomplishing this meant consolidating two nontenure<br />

track instructor positions into the one tenured track position.<br />

Research productivity is more broadly based during AY04 than AY03. Newer hired<br />

faculty members are starting to produce quality journal articles while longer serving<br />

faculty members are maintaining their productivity at an acceptable level.<br />

Concerning assessment, the <strong>Department</strong> analyzed students’ performance in its first<br />

Intermediate <strong>Accounting</strong> course and benchmarked its MBA Core Course during AY04.<br />

In addition, plans are underway to implement focus groups <strong>of</strong> recent graduates and<br />

alumni to use as an output measure. Finally, the <strong>Department</strong> uses a local business<br />

magazine to track alumni’s career events.<br />

The <strong>Department</strong> waited during AY04 for the <strong>College</strong> to revise its strategic plan before<br />

revising its strategic plan to bring it in line with the <strong>College</strong> strategic plan. The<br />

<strong>Department</strong> will accomplish this through faculty and advisory council meetings.<br />

Fundraising<br />

The <strong>Department</strong> raised $34,500 in “s<strong>of</strong>t” funds from the following sources during AY04:<br />

• $21,500 in contributions on the <strong>Department</strong>’s behalf to the University Education<br />

Foundation (up from $17,000 in AY03 and $13,333 average during AY00-02).<br />

• $8,000 in funds from the <strong>Department</strong>’s annual DOA 5k race (up from $5,000 in<br />

AY03).<br />

• $4,000 in funds from the CPA Review Course (a new source <strong>of</strong> funds)<br />

• $1,000 in funds from <strong>of</strong>fering mandatory Ethics Training for CPAs (a new source<br />

<strong>of</strong> funds).<br />

Funds from the University education foundation have three sources: General <strong>Department</strong><br />

Contributions, Internal Auditing Program Support, and <strong>Accounting</strong> Faculty Development<br />

Support. The latter is a new category and accounts for nearly all <strong>of</strong> the increase in funds<br />

raised through the education foundation.<br />

In addition to these funds, two additional sources <strong>of</strong> funds were developed during AY04.<br />

The first represents surpluses from the <strong>Department</strong>’s CPA Review Program.<br />

Administered by Timothy Mckee and aided by Walter Berry and Randall Spurrier, the<br />

program saw increased participation and netted approximately $4,000.<br />

The <strong>Department</strong> also developed a version <strong>of</strong> the Virginia Mandatory Ethics Course for<br />

CPAs. This two-hour training session is required for all CPAs registered in the<br />

Commonwealth <strong>of</strong> Virginia. The <strong>Department</strong> began <strong>of</strong>fering sessions <strong>of</strong> the course during

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