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Department of Accounting SWOT Analysis - College of Business ...

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GOALS and ACTION ITEMS TABLE<br />

PERSPECTIVES<br />

GOAL<br />

NUMBER<br />

GOAL<br />

ACTION ITEM<br />

NUMBER<br />

ACTION ITEM<br />

Student Perspective<br />

SP-1<br />

SP-2<br />

Improve<br />

qualifications <strong>of</strong><br />

incoming students<br />

in undergraduate<br />

and graduate<br />

programs. (Measures<br />

are GPA and GMAT)<br />

Improve numbers <strong>of</strong><br />

placements in jobs,<br />

MSA program, and<br />

other graduate<br />

programs. (Measures<br />

are job placement,<br />

entrants into our MSA<br />

program and other<br />

graduate programs,<br />

senior or graduate<br />

surveys, and feedback<br />

from recruiters and<br />

employers.)<br />

SP-1A<br />

SP-1B<br />

SP-1C<br />

SP-2A<br />

Maintain activities<br />

for, and interactions<br />

with, college<br />

alumni.<br />

Build relationships<br />

with area<br />

accounting firms<br />

and businesses<br />

through visits by<br />

Chair and Faculty.<br />

Work closely with<br />

development <strong>of</strong>fice<br />

and college Major<br />

Gifts Officer to<br />

seek funding for an<br />

Endowed Chair in<br />

<strong>Accounting</strong>.<br />

Continue<br />

curriculum<br />

assessment to<br />

ensure development<br />

<strong>of</strong> knowledge and<br />

skills desired by<br />

employers.

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