2009-2011 - Benedict College

ENGLISH, FOREIGN LANGUAGES, AND MASS COMMUNICATION DEPARTMENT 145
MASS COMMUNICATION COURSES
MASS 130 Introduction to Mass Media
credit 3 hrs.
This course is designed to introduce students to the world of mass communication or mass media.
Students will gain a basic understanding of how the major areas of the media function and their purposes.
Students will be introduced to the workings of print, broadcast, public relations, and advertising
as well as related media such as recordings and movies.
MASS 232 Broadcast Writing/Reporting
credit 3 hrs.
Basic scripting for media production will be introduced. Commercial styles will be heavily stressed.
Public service announcements and corporate scripting will also be included.
MASS 233 Writing for Mass Media
credit 3 hrs.
In this course students become acquainted with news reporting and writing. Students acquire handson,
practical experience through the writing of several articles they are required to complete for this
class. They learn a variety of writing styles which emphasize the rudiments of basic news writing and
acceptable reporting. Students have opportunities for developing story ideas and sharpening their
reporting techniques. They also learn copy editing techniques and are able to edit their own work as
well as the work of their fellow students.
MASS 234 Copyediting and Layout
credit 3 hrs.
This course teaches the basics of copyediting and layout. The student will become familiar with all
aspects of publication including designing and laying out. Formats include brochures, pamphlets,
newsletters, newspapers, magazines, and other printed materials. Students use standard copy-editing
nomenclature. Prerequisite: MASS 233.
MASS 235 Audio Recording Techniques
credit 3 hrs.
Students are introduced to the theory of sound and hearing. Simple microphone and tape editing techniques
are included. Audio for visual media is emphasized, as well as music and sound effect selections.
Aesthetic aspects of aural media are stressed.
MASS 330 Photography
credit 3 hrs.
Students are instructed in black and white photographic production, including camera operation, exposure,
development, and printing. Various fields of photographic application, including photojournalism,
art photography, advertising photography, and commercial photography are discussed. Three
hours of laboratory per week are required. Permission of the instructor is required.
MASS 331 Introduction to Video Production
credit 3 hrs.
The course will stress standard video recording and editing techniques. Work with computer generated
graphics is included. Students produce a complete video presentation, with the focus on aesthetic
aspects.
MASS 332 Broadcast Practicum
credit 3 hrs.
This course permits the student to work in the professional broadcast community at an established
station. Options include television, radio or close circuit broadcasting. The student is required to work
a minimum of three (3) hours per week for each credit hour given.
MASS 333 Introduction to Public Relations
credit 3 hrs.
Students learn that public communications is an area that involves every business and numerous individuals.
They study the meaning of public relations, examples of public types that practitioners have to
deal with, and case studies of public relations campaigns. Students create public relations campaigns
and analyze the need for them and how they can be successful in their goals and strategies. On-site
visits with public relations professionals or corporations that handle public relations are included.
MASS 334 Feature/Editorial Writing
credit 3 hrs.
Editorial and feature writing is stressed in this course. Students study the art of feature writing by looking
at excellent examples of various feature stories. They analyze the writing and then complete several
feature length articles. They also analyze editorials and how they are put together. Students will