detailed explanation for each SIC code - Biffa

UK Standard Industrial Classification of Economic Activities 2007 – SIC(2007)
Explanatory Notes
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creation and realisation of advertising campaigns:
■ creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
■ creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom
design, car and bus carding etc.
■ aerial advertising
■ distribution or delivery of advertising material or samples
■ creation of stands and other display structures and sites
conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
■ promotion of products
■ point-of-sale marketing
■ direct mail advertising
■ marketing consulting
This class excludes:
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publishing of advertising material, see 58.19
production of commercial messages for television and film, see 59.11
production of commercial messages for radio, see 59.20
market research, see 73.20
advertising photography, see 74.20
convention and trade show organisers, see 82.30
mailing activities, see 82.19
73.12 Media representation
This class includes:
– media representation, i.e. sale or re-sale of time and space for various media soliciting advertising
This class excludes:
– sale of advertising time or space directly by owners of the time or space (publishers etc.), see the corresponding activity
class
– public-relations activities, see 70.21
M
73.2 Market research and public opinion polling
73.20 Market research and public opinion polling
This class includes:
– investigation into market potential, awareness, acceptance and familiarity of goods and services and buying habits of
consumers for the purpose of sales promotion and development of new goods and services, including statistical analyses of
the results
– investigation into collective opinions of the public about political, economic and social issues and statistical analysis
thereof
74 Other professional, scientific and technical activities
This division includes the provision of professional scientific and technical services (except legal and accounting activities;
architecture and engineering activities; technical testing and analysis; management and management consultancy activities;
research and development and advertising activities).
74.1 Specialised design activities
74.10 Specialised design activities
This class includes:
– fashion design related to textiles, wearing apparel, shoes, jewellery, furniture and other interior decoration and other fashion
goods as well as other personal or household goods
– industrial design, i.e. creating and developing designs and specifications that optimise the use, value and appearance of
products, including the determination of the materials, mechanism, shape, colour and surface finishes of the product, taking
into consideration human characteristics and needs, safety, market appeal in distribution, use and maintenance
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activities of graphic designers
activities of interior decorators
This class excludes:
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design and programming of web pages, see 62.01
architectural design, see 71.11
– engineering design, i.e. applying physical laws and principles of engineering in the design of machines, materials,
instruments, structures, processes and systems, see 71.12
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