report

News
Stores worldwide
By the end of 2011, 160 outlets – approximately
20 % of the total – boasted
the new store design. attractive
advertising spaces, including decorative
frames and photowall
elements that can be changed each
season, now establish the connection
between the advertising campaigns
and the latest collections.
to make it easier for customers to
find their way around the stores,
the corporate colour, violet, is used
to indicate fixed points such as
cash desks and changing rooms.
The new store concept
continues to be
rolled out. In 2012, 16
new stores will be opened
and approximately
60 will be given a
make-over.
OutlOOk
online shop
the Charles vögele online shop
opened for business in main
markets Switzerland, Germany and
austria on 1 february 2011. and
since october 2011, customers in
Belgium and the netherlands
have also been able to shop online.
Slovenia, Poland, the Czech
republic and Hungary follow in
early 2012.
More
>
amended Brand StrateGy
in order to sharpen Charles vögele’s profile and to position the brand
clearer in the market, the company has decided to concentrate in
future on the strong overall Charles vögele brand. all collections will
be run under the Charles vögele brand. the different styles of
clothing will be distinguished by the way they are presented in the
stores. there will still be different styles of clothes in the stores,
but they will all appear under the same brand name. implementation
of this new brand strategy should be completed by the time the
2013 spring/summer collection arrives.
trends 2012
2012 is the year of colours: in spring
it is all about strong shades of
pink and blue, followed by floral
prints in different colours and
strong contrasts for summer. fitted
blazers and coats in combination
with warm yellow and berry shades
provide a feminine touch for
autumn. men's clothes are also making
a colourful statement with chinos,
check shirts and bright shirts under
a suit.
Spring
collection,
more on
page 34