ESHA Magazine April 2012.pdf

G U E S T C O L U M N
Exciting
times
The world around us is changing rapidly. Web
technologies have enabled us all to access any
information at all time and communicate with
almost everybody. Social media platforms connect
people that have never met.
We are living in a connected world and information
is always at arms’ length. This changes our society.
Public libraries are changing into social meeting
places for entrepreneurs. Small retailers are losing their value add
in the supply chain because consumers search the internet for the
best deal before actually buying articles. Well-known brands are
outsourcing production to low income countries to facilitate mass
consumerism. Information is accessible for everyone so today’s
brands may not exist next year.
6 ESHA MAGAZINE APRIL 2012