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Thirty Years of Creative Resistance - Friends of the Earth Australia

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Roman Orzanski<br />

Possibly <strong>the</strong> first FoE group in <strong>Australia</strong> was<br />

that at Adelaide University. The early seventies<br />

were times <strong>of</strong> social upheaval, and many<br />

ideas were imported from overseas. In 1971, a<br />

University group called Social Action produced<br />

a number <strong>of</strong> major articles which appeared in<br />

<strong>the</strong> campus newspaper, On Dit, about waste,<br />

pollution, and <strong>the</strong> environment.<br />

Social Action had subgroups and was active<br />

in a number <strong>of</strong> areas, yet <strong>the</strong>re was enough<br />

interest to also form a <strong>Friends</strong> <strong>of</strong> <strong>the</strong> <strong>Earth</strong><br />

Group. Information from overseas about<br />

happenings on <strong>the</strong> environmental front was<br />

circulated and soon <strong>the</strong>re was a core <strong>of</strong><br />

students concerned about <strong>the</strong> environment.<br />

From <strong>the</strong> first, FoE called itself a radical<br />

ecology group.<br />

By March 1972 regular meetings <strong>of</strong> FoE were<br />

held under <strong>the</strong> auspices <strong>of</strong> Social Action/<br />

Abschol. A seminar was held entitled “Is<br />

technology a blueprint for destruction” This<br />

concern with <strong>the</strong> effects <strong>of</strong> technology was<br />

an important part <strong>of</strong> questioning <strong>the</strong> purpose<br />

<strong>of</strong> universities. The proceedings were later<br />

published for distribution.<br />

The First Campaign<br />

Appropriately enough, <strong>the</strong> first target for<br />

FoE was waste from packaging and <strong>the</strong> litter<br />

created by disposable containers. The concern<br />

with packaging quickly lead to <strong>the</strong> first King<br />

<strong>of</strong> Krap award, to Coca Cola. The award was<br />

announced in On Dit on April 11, and students<br />

were invited to collect empty coke cans and<br />

join in a march to <strong>the</strong> Coke factory on <strong>the</strong><br />

Friday.<br />

About 300 people took part. The <strong>of</strong>fending<br />

items were returned, and <strong>the</strong> award presented<br />

to Coke. The threat to target polluters and<br />

undo <strong>the</strong>ir careful public relations work had<br />

an amazing effect upon <strong>the</strong> large packaging<br />

companies:<br />

...................................................................................................................................................................................................<br />

I found it very heartening to realise that<br />

within hours <strong>of</strong> somebody wandering around<br />

Adelaide University and seeing a notice<br />

stuck up saying FoE were going to organise a<br />

demonstration against Coca Cola in 10 days<br />

time and someone (ei<strong>the</strong>r an employee, or a<br />

child <strong>of</strong> an employee <strong>of</strong> Coca Cola) rang Coke<br />

and within hours 20 top executives <strong>of</strong> six <strong>of</strong><br />

<strong>Australia</strong>ʼs largest companies all round <strong>the</strong><br />

country were panicking. Thatʼs an indication <strong>of</strong><br />

what it was like. People were flying to and fro.<br />

They didnʼt know what to do. They flew me<br />

over to Adelaide to see if I could head <strong>of</strong>f <strong>the</strong><br />

demonstration.<br />

There were seven options open to <strong>the</strong>m -<br />

ranging from one extreme from doing nothing<br />

at all, to at <strong>the</strong> o<strong>the</strong>r extreme preventing <strong>the</strong><br />

march from ever leaving <strong>the</strong> University - and<br />

that was an option which <strong>the</strong>y obviously<br />

regarded as just being perfectly normal within<br />

<strong>the</strong>ir capacity. They eventually decided to<br />

allow <strong>the</strong> march to occur and not to call<br />

<strong>the</strong> cops, but just make sure <strong>the</strong> cops were<br />

hovering in <strong>the</strong> background on <strong>the</strong> grounds that<br />

<strong>the</strong>yʼve got a brand new plant on a major road<br />

out <strong>of</strong> town with acreage <strong>of</strong> glass on <strong>the</strong> front,<br />

which is operating eight hours a day, so three<br />

quarters <strong>of</strong> <strong>the</strong> entire week its unmanned.<br />

(Gabriel Lafitte, a former employee <strong>of</strong> Image<br />

<strong>Australia</strong>, which handled <strong>the</strong> steel can account,<br />

Interview in On Dit 1973)<br />

A few weeks later after <strong>the</strong> visit to Coke, a<br />

similar march visited Parliament House, where<br />

cans were left on <strong>the</strong> steps and deputation went<br />

to chat to Glen Broomhill, <strong>the</strong>n Minister for <strong>the</strong><br />

Environment.<br />

Steel Can Blues: FoE vs. BHP<br />

After <strong>the</strong> assault on Coke, <strong>the</strong> Steel Can<br />

People, who were trying to promote a<br />

community conscious, responsible image for<br />

BHP (as a producer <strong>of</strong> steel cans), decided to<br />

try to tame FoE. They invited <strong>the</strong>m to observe<br />

recycling operations and gave <strong>the</strong>m $3,900 to<br />

make a film about recycling. Ultimately, <strong>the</strong><br />

film was a damning indictment <strong>of</strong> <strong>the</strong> whole<br />

steel can scam.<br />

FoE 30 <strong>Years</strong> 99

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