MICHELIN - 2008 ANNUAL REPORT

Specialty Businesses
Active in all specialty tire markets, Michelin leverages its radial tire technology edge
to serve the most technically demanding segments.
High performance coupled with customer focus: in the Earthmover and Aircraft tire
segments, Michelin builds capacity and is developing advanced services to help its
customers optimize the use and service life of their tire resources.
In the Agricultural tire market, the Group is strengthening its ties with the larger OEMs
and its partnership with agricultural tire specialist retailers in an effort to raise the
quality of service provided to farmers.
For motorcycle and scooter riders, Michelin proposes high performance tires benefiting
from a full range of innovations designed to improve control and riding experience.
Net sales
In EUR million
2007
2008
2,187
2,307
Specialty sales accounted for 14% of Group net sales.
Maps and guides and ViaMichelin digital services play a key role in Michelin’s mobilityenabling
mission by making travel safer, easier and more enjoyable. Michelin Lifestyle
contributes to making the Michelin brand a household name through its international
co-licensing program.
World No.1 Radial Earthmover and Aircraft tire manufacturer
Europe No.1 Agricultural Tire Maker
Europe No.1 Motorcycle Tire Brand
Europe No.1 for Maps and Guides and Mobility-Enabling Web Sites
16 facilities in 7 countries
Operating income*
In EUR million
2007
2008
Specialty businesses accounted for 45% of Group
operating income*.
* Before non-recurring items.
388
412
54 2008 Michelin Annual Report