Vol 43 # 2 June 2011 - Kma.org.kw
Vol 43 # 2 June 2011 - Kma.org.kw
Vol 43 # 2 June 2011 - Kma.org.kw
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<strong>June</strong> <strong>2011</strong><br />
KUWAIT MEDICAL JOURNAL 87<br />
Editorial<br />
What We Need is Not the Will to Believe<br />
but the Will to Find Out<br />
Belle M Hegde<br />
The Journal of the Science of Healing Outcomes, State College, Pennsylvania, USA and Mangalore, India*<br />
Manipal University, Manipal India**<br />
The Middlesex Medical School, University of London, UK#<br />
Northern Colorado University, USA##<br />
Kuwait Medical Journal <strong>2011</strong>; <strong>43</strong> (2): 87-88<br />
“The illogical man is what advertising is after. This<br />
is why advertising is so anti-rational; this is why it<br />
aims at uprooting not only the rationality of man but<br />
his common sense.”<br />
Henryk Skolimowski<br />
There are demands growing all over the world<br />
for rationality in medical interventions these days,<br />
not the least in the UK and the USA. In fact, the first<br />
editorial in British Medical Journal for the year <strong>2011</strong>,<br />
to be published during the first week of January, is on<br />
rationality in medical interventions. I congratulated<br />
the editor for her bold stand on opening the Pandora’s<br />
Box on rationality in medical interventions - drugs or<br />
surgery. Going through the history of the word rational,<br />
I found that way back in 1803 the meaning was: “to<br />
explain, to make reasonable;” in the psychological<br />
sense of “to give an explanation that conceals true<br />
motives.” It dates from 1922.<br />
There is a nice movie, Big Bucks, Big Pharma, on<br />
this topic which is worth watching. I shall give the<br />
readers a glimpse into that movie here. “Big Bucks,<br />
Big Pharma, pulls back the curtain on the multi-billion<br />
dollar pharmaceutical industry to expose the insidious<br />
ways that illness is used, manipulated, and in some<br />
instances created, for capital gain. Focusing on the<br />
industry’s marketing practices, media scholars and<br />
health professionals help viewers understand the ways<br />
in which direct-to-consumer (DTC) pharmaceutical<br />
advertising glamorizes and normalizes the use of<br />
prescription medication, and works in tandem with<br />
promotion to doctors. Combined, these industry<br />
practices shape how both patients and doctors<br />
understand and relate to disease and treatment.<br />
Ultimately, Big Bucks, Big Pharma challenges us to ask<br />
important questions about the consequences of relying<br />
on a for-profit industry for our health and well-being.”<br />
(Italics mine!)<br />
There is an apt comment on this movie by an<br />
American movie critic: “In my opinion this is the best<br />
made film on our site today regarding the pervasiveness<br />
of drug companies in our every day lives. The film<br />
starts with narration by the famed journalist Amy<br />
Goodman but lets the interviews themselves narrate<br />
the film later on. Though this film doesn’t address the<br />
subject directly, if you want to know why the United<br />
States does not provide universal healthcare, I think<br />
that you should watch this movie. Why should we<br />
have free or inexpensive healthcare, if the current<br />
system is so profitable!<br />
I think our present therapeutics and its attendant<br />
pseudo-science would be correctly described by this<br />
meaning of the word - rational. The industry that tries<br />
the marketing strategy of rationalizing drug pushing<br />
and disease mongering by concealing their true motive<br />
- to make the highest profit for themselves - can never<br />
be altruistic to listen to your sane advice. Your story<br />
of Insulin pens was one such effort. Now many other<br />
drugs have come with pens! I am reminded of what<br />
Bernard Mandeville, the guru of Laissez Faire said,<br />
when he wrote:”In the corporate economy profit is the<br />
sole motive irrespective of consequences.” How very<br />
true Mandeville was Adam Smith’s teacher! Our drug<br />
cartels have taken his advice to their heart.<br />
Taking your advice in the New Year, I hope some<br />
one will come up with audits like the one which showed<br />
aspirin in its true colour for all the newly introduced<br />
drugs. Remember we have had digoxin for nearly<br />
Address correspondence to:<br />
Prof. B. M. Hegde, MD, FRCP, FRCPE, FRCPG, FRCPI, FACC, FAMS, “Manjunath”, Pais Hills, Bejai, Mangalore-575004. India.<br />
Tel: +91 824 245 0450; E-mail: hegdebm@gmail.com; web site: www.bmhegde.com<br />
*Editor in Chief, **Vice Chancellor (Retd), #Former Visiting Professor of Cardiology, ##Affiliate Professor of Human Health