CONTENTS 1. Introduction 1.1 Course Outline 1 1.2 Introduction ...

Full Module Title:
COMMERCIAL PHOTOGRAPHY PRACTICE
Short Module Title: COMMERCIAL PHOTOGRAPHY PRACTICE
Module Code: 2DPI513 Module Level: 5
Academic credit weighting: 15 credits
Length: 2 semesters (long thin)
School:
Media, Arts and Design
Department:
Photographic and Digital Media
Module Leader: Efie Bilissi Extension: 4581
Host Course:
BSc(Hons) Photography and Digital Imaging
Pre-requisites: None
Co-requisites: None
Status:
Core
Assessment: Practical Projects 50%
Client based projects 40%
Self –evaluation 10%
Summary of Module Content: Advanced photography, commercial photography.
The aim of this module is to give students in-depth knowledge of advanced techniques using
different camera formats and a variety of different lighting conditions in the studio and on
location. It also introduces the theory and practice of colour photography, including colour
printing. The module aims to give students experience of practical working in a client-based
context, producing high quality images in response to a commercial brief. Produced work must
consider client and target audiences. Students will also be introduced to a wide range of work
from existing photographers.
Module Aims:
• To enhance the opportunities to translate theoretical knowledge into technical skills.
• To give students skills in colour photography and colour printing.
• To enable to students to produce high quality client-based images.
• To afford practical experience of the production of a body of work in response to a set brief.
• To give students knowledge and experience of working in a commercial context.
• To encourage the establishment of links between the learning process and industry.
• To develop the practice of critical self-appraisal.
Learning Outcomes:
On completion of the module the successful student will be able to:
6. Synthesise relevant theoretical and practical knowledge.
7. Demonstrate an understanding of the practical, social and economic factors entailed in the
production of a commercial brief.
8. Demonstrate the ability to produce creative imagery that satisfies a commercial brief or an
audience.
9. Communicate effectively with industry clients.
10. Demonstrate skills in the use of colour materials and the production of colour prints.
11. Demonstrate a theoretical and practical understanding of colour photography and printing.
12. Discuss work and respond to criticism in an informed way.
Indicative syllabus content:
Students will be introduced to a wide range of work from existing photographers. Workshops and
practical demonstrations will be designed to enhance skills obtained in level 4 photography
practice module, (including photographic equipment and techniques of studio and location
photography, composition, processing and printing, lighting techniques, and visual aspects of
photography). The module will also cover colour temperature, mixed lighting, colour filters, colour
printing, colour correction. Students will be encouraged to make links between theory and
DPI_Hbook 61 ©University of Westminster