CONTENTS 1. Introduction 1.1 Course Outline 1 1.2 Introduction ...

practice and to develop commercial links, while considering legal and ethical aspects and business
practices.
Teaching and Learning Methods: Illustrated lectures/practical demonstrations, studio and
darkroom work and individual and group tutorials (total approx 36 hours), Critical review and
analysis of work produced. The module is actually scheduled every other week over two
semesters. Students will be required to progress their research and imagery through shooting,
analysing with tutorial support and re-shooting to obtain the final product.
Assessment Rationale:
• The portfolio of images will assess the students’ ability to interpret a creative brief,
demonstrate technical skills, and develop and apply ideas to produce high quality images.
(Learning outcomes: 1,3,5 and 6)
• The client based project will assess students’ understanding of professional practice, the
requirements of working in a commercial context and response to a client led brief. (Learning
outcomes: 1- 5)
• The critical review and written self evaluation will demonstrate the ability of the student to
select and critically evaluate images.(Learning outcome: 7)
Assessment criteria:
The extent to which the student is able to demonstrate the ability to:
• Comment critically in tutorials and implement actions arising from tutorials.
• Present work in line with module criteria.
• Complete all aspects of a brief.
• Apply an appropriate method or approach in the creation of the work.
• Originally respond to a set brief.
Assessment Methods and Weightings:
Practical Projects 50%
Client based projects 40%
Self –evaluation 10%
Sources:
M. Langford: Basic Photography, Focal Press, Oxford, 6 th edition. (2000)
M. Langford: Advanced Photography, Focal Press, Oxford, 6 th edition. (1999)
L. Stroebel & R. Zakia (Editors) The Focal Encyclopedia of Photography, Focal Press, Oxford, 3rd
edition. (1993)
R. E. Jacobson, S.F. Ray and G.G. Attridge: The Manual of Photography (9 th Edition), Focal Press,
London, UK. (2000)
Association of Photographers Beyond the Lens, 2 nd edition, AOP 1996
V. Carlson and S. Carlson: Professional Lighting Handbook, 2 nd Edition, Focal press (1991)
F. Hunter and P. Fujua: Light Science and magic: An introduction to photographic lighting, Focal
Press, USA (1990)
NUJ Freelance and Copyright booklets
B. Rosenblum: Photographers at work – A Sociology of Photographic Styles, Holmes and Meir
(1978)
R. Sobieszek: The Art of Persuasion, Abrams (1988)
J. Tinsley: Commercial Photography: a survival guide. BFP Books (1992)
DPI_Hbook 62 ©University of Westminster