Even though Mexico generally makes headlines around ... - Dedeman

ilgisizliği, bilgisizliği, önyargıyı, düşmanlığı yeneceksin.
Sonra markete indiğinde o markayı bir yere getireceksin.
Bir dönem Londra’ya gittim, burada yapabiliyorum bu işi
ama dışarıda nasılım, onu test etmek için. 5 sene kadar da
orada çalıştım, gördüm ki bu işi gerçekten yapabiliyorum.
Buraya döndüm ve dernek başkanlığı yapmaya başladım.
Dernek başkanlığında dışarı açılma diye bir şey yoktu.
Dışarıya açılmalarını istedim, Sam Black diye müthiş bir
adam bulduk şansımıza. O adam sayesinde Türkiye adına
dünyadaki Halkla İlişkiler bilimine yakınlaştım. O adamın
bana her zaman söylediği bir şey vardı: “Toplantılarda
bir soru sor, öyle bir soru sor ki herkes bir dönüp sana
baksın, sonra ikinciyi de öyle sor. Ama üçüncüyü sorma
sakın, o zaman ‘Yine bu kadın soruyor’ derler.” Beni bu
şekilde eğitti, ben de ona göre konuşmaya başladım. Hong-
Kong’da bir toplantıda bir adama bir soru sordum, ortalık
karıştı, ikinci soruyu da sordum, üçüncüyü sormadım.
Ertesi sene Güney Afrika’daydı, bana “mother” ismini
taktıklarını anladım. İçeri girdiğimde tempoyla bu şekilde
bağırıyorlardı. Bunun üzerine Halkla İlişkiler’in ‘Annesi’
gibi oldum. Bütün bunlar arasında başkanlık seçimlerinde
Türk delege Yunan delegeye verdi oyunu, bana değil. Rezil
oldum, hâlâ utanırım. Belçika’da oturan İngiliz söyledi
bana; Türk Yunanlı’ya verdi oyunu, onun için kaybettin
seçimi, ama seneye biz seni seçeceğiz dedi. Ertesi sene 36
ülkenin delegesi, aynı anda benim ismimi verdiği için direkt
seçildim. Ben Türklerin bu tavrını anlayamıyorum; kime oy
verirsek verelim ama kadın olmasın.
in. If you want, we should first talk about the process of
Public Relations.
First of all, when I discovered Public Relations, the profession
was stagnant. When I started this profession, before all else,
I wanted women to be present in this field, and I made this
a priority. Because there were very few jobs that women
could do, like be a secretary. I thought about whom I should
work with, and I wanted them to be women. For a while,
for about ten years, I had a male partner. I did whatever
I could, but I want to express that it is an incredible job.
It isn’t about sellers selling more of their goods; this is
reputation architecture. First you have to defeat carelessness,
ignorance, prejudice and hostility. Then when you get out on
the market, you have to bring that brand somewhere. I went
to London for a while, I could do this job here but I wanted
to test how I was abroad. I worked there for about 5 years;
I saw that I could really do this job. I came back here and
started to chair the association. There was no such thing as
going abroad for the association head. I wanted them to go
abroad, and to our luck, we found an amazing man named
Sam Black. Thanks to that man, I got closer to the science
of Public Relations in the world on behalf of Turkey. There
were two things that man always said to me: “Ask a question
in meetings, ask such a question that everyone turns around
to look at you, and then ask the second question. But don’t
dare ask the third, otherwise, they’ll say ‘This woman is
asking a question again.’” He educated me like this, and I
started to speak accordingly. At a meeting in Hong Kong, I
asked a man a question and there was a mess, then I asked
the second question, but I didn’t ask the third. The following
year, in South Africa, I understood that they had nicknamed
me “mother.” When I walked in, they chanted this with a beat.
Following that, I became the “Mother” of Public Relations.
Amidst all of this, in the presidential elections, the Turkish
delegate voted for the Greek delegate, not for me. I was
humiliated; I’m still embarrassed. The Brit living in Belgium
told me; the Turk voted for the Greek, that’s why you lost the
election, but next year we’ll select you. The next year, I was
chosen directly because the delegates of 36 countries gave my
name at the same time. I don’t understand this attitude of the
Turks; let’s vote for whomever so long as it’s not a woman.
Let’s talk a little bit about how you view the development
and current state of public relations in Turkey.
In my career, hotel management played the biggest role.
This was the branch in the field of public relations where I
made myself a name the most and earned the most experience.
I worked at Sheraton for 16 years and Swissotel for 11. I
gave my signature saying I would be there between 10 each
morning and 1 each noon, but each day I stayed till 6.
That’s how the hotel business is, right when you think you’re
finished, something else comes up. I learned a lot of things
thanks to this. I’ll also tell you how I got into this business.
There was an operator who did my first heart surgery, a
South American. He was very famous, and his wife was very
beautiful. They came here and gave a talk on behalf of the
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