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Hip hop identity in a township reality. - Poppunt

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occur, and that change has to come from the people <strong>in</strong> those <strong>township</strong>s. They need<br />

to uplift themselves and reduce the poverty by becom<strong>in</strong>g a work<strong>in</strong>g class.<br />

“So that’s the k<strong>in</strong>d of revolution / and most importantly to see the ghetto<br />

becom<strong>in</strong>g a work<strong>in</strong>g class empowerment / creativity productivity you know<br />

creat<strong>in</strong>g our own products / export<strong>in</strong>g.”<br />

Of course, not every song is about misery. Crosby also writes about the good times<br />

he has, and about all th<strong>in</strong>gs that men of his age are <strong>in</strong>terested <strong>in</strong>: girls, cars,<br />

parties and so on. It is important to <strong>in</strong>clude the fun th<strong>in</strong>gs <strong>in</strong> life, and not to drown<br />

<strong>in</strong> self pity.<br />

The ma<strong>in</strong> function of music accord<strong>in</strong>g to Crosby is spread<strong>in</strong>g out a message, <strong>in</strong> his<br />

case a message of optimism and positivity. Music is the perfect medium to do this,<br />

s<strong>in</strong>ce the power of words and music should not be underestimated:<br />

“The other th<strong>in</strong>g that I experienced as an artist is that your music is so<br />

powerful for <strong>in</strong>stance whatever you say people can follow that.”<br />

“You gotta be careful to what you listen to because that can really change your<br />

whole life.”<br />

We will take a closer look at what this message consists of. We can state that the<br />

ma<strong>in</strong> goal is to broaden the consciousness of the listeners. This can also be l<strong>in</strong>ked<br />

to the language he raps <strong>in</strong>: English. Because he wants to reach as many people as<br />

possible he did not choose his mother tongue to rap <strong>in</strong> because that restricts the<br />

audience.<br />

First of all he distances himself from any promotion of violent or crim<strong>in</strong>al behaviour<br />

<strong>in</strong> general.<br />

“Yeah gangsterism is on its own I’m aga<strong>in</strong>st that.”<br />

There is enough of it already <strong>in</strong> the place he lives, so the last th<strong>in</strong>g he wants to do is<br />

make it worse. But he also seems to understand what people drive to turn to<br />

gangsterism:<br />

“Well I know what causes gangsterism is the pressures of life and all that /<br />

not be<strong>in</strong>g able to afford th<strong>in</strong>gs and the quickest way is to pull out a gun and<br />

put it <strong>in</strong> somebody’s face or po<strong>in</strong>t it at somebody and demand someth<strong>in</strong>g.”

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