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Business review<br />
Our strategy<br />
Our strategy is designed to generate more growth and derive<br />
additional value throughout EuroChem. Encompassing all<br />
the moving parts of the business, it signposts the way to our<br />
short-term strategic targets while securing long-term sustainability<br />
through strong shareholder returns and value creation.<br />
Nitrogen<br />
> Revamp/upgrade existing assets<br />
> Build new ammonia capacity<br />
> Optimise product mix<br />
> Secure competitive gas supply<br />
Logistics<br />
> Continuously optimise<br />
transhipment, freight and<br />
rail costs<br />
> Maximise return on capital<br />
tied up in logistics assets<br />
Investment<br />
Phosphate/mining<br />
> Revamp/upgrade existing assets<br />
> Optimise product mix<br />
> Secure competitive supply of P 2 O 5<br />
covering 100% of needs<br />
1. Become a top five global fertilizer<br />
producer by profitability and nutrient<br />
capacity by growing faster than the<br />
market through investment in growth<br />
and M&A.<br />
2. Maintain/increase cost advantage<br />
through vertical integration<br />
and investment in efficiency.<br />
Efficiency<br />
Knowledge<br />
Distribution<br />
> Focus on distribution channels<br />
in target markets (Former Soviet<br />
Union and Europe)<br />
> Full-scale distribution networks<br />
in Russia and Ukraine<br />
Potash<br />
> Start own potash production<br />
> Self-sufficiency in complex<br />
fertilizers (NPK)<br />
Governance,<br />
environmental and social<br />
> Adhere to best practice in<br />
corporate governance, social<br />
responsibility and environmental<br />
accountability<br />
> HSE components in KPIs<br />
Annual Report and Accounts <strong>2011</strong> EuroChem 21<br />
Business review
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