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Enabling our future...<br />
...by supplying world markets<br />
Our strategic investments have made it possible<br />
for us to supply a wide range of quality fertilizer<br />
products to customers in more than 90 countries.<br />
...by driving a flexible business model<br />
Coupled with our vertical integration model,<br />
our strategic investments have enhanced our<br />
production flexibility and allow us to adapt quickly<br />
to market demand.<br />
...by increasing our geographic footprint<br />
With increased production capacity and secure<br />
access to raw materials, we are ready to expand<br />
our operations and increase our strategic<br />
positioning.<br />
...by placing sustainability at the core<br />
We recognize that superior shareholder returns<br />
depend on our commitment to good governance,<br />
social responsibility and environmental<br />
accountability.<br />
...by becoming a top five player<br />
Once potash is on stream, we will be one of<br />
only four fertilizer producers in the world with<br />
a significant presence in all three primary nutrient<br />
segments, and a top five fertilizer producer by<br />
total nutrient capacity.<br />
...by empowering our people<br />
Whether on the factory floor or in the classroom,<br />
our employees benefit from continuous<br />
professional development to unlock their<br />
potential.<br />
Annual Report and Accounts <strong>2011</strong> EuroChem 23<br />
Business review
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