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Potash<br />
912 MMT<br />
of proven and<br />
probable reserves<br />
(JORC)<br />
With the commissioning of our first potash mine and production facilities,<br />
EuroChem will become the fourth major global fertilizer producer operating<br />
in all three primary nutrient segments.<br />
Gremyachinskoe deposit (Volgograd)<br />
• License acquired in 2005 at state auction<br />
• Purchase price of RUB 3.0bn<br />
• Reserves and resources: 1.9bn tonnes*<br />
• Depth of 1,000-1,200 metres<br />
• High nutrient content: KCI average content 37% (in the range of<br />
23.4-40.9%); NaCI content 57-61%; MgCl content 0.10-0.15%;<br />
CaS04 content 4-5%<br />
• Phase I: capacity of 2.3 MMT p.a.<br />
• Phase II: capacity doubled to 4.6 MMT p.a.<br />
• RUB 27.0bn in total cumulative investments as of 31 December <strong>2011</strong><br />
Verkhnekamskoe deposit (Perm)<br />
• License acquired in 2008 at state auction<br />
• Purchase price of RUB 4.1bn<br />
• Reserves: 1.5bn tonnes*<br />
• Depth of c. 500 metres<br />
• KCl average content 30%<br />
• Phase I: capacity of 2.0 MMT p.a.<br />
• Phase II: capacity increased by 1.4 MMT p.a. to total of 3.4 MMT p.a.<br />
• RUB 8.6bn in total cumulative investments as of 31 December <strong>2011</strong><br />
* A+B+C1+C2+P1 according to Russian reserves classification.<br />
Because of rounding, some figures may not exactly add up to the totals.<br />
Sales &<br />
trading<br />
i<br />
Further information on our segments<br />
is in our management <strong>report</strong><br />
See pages 36-51<br />
Distribution<br />
25%<br />
nitrogen market share and<br />
20% phosphates market<br />
share in Russia in <strong>2011</strong><br />
Group capex dedicated<br />
44% to potash in <strong>2011</strong><br />
EBITDA contribution 11%<br />
to Group in <strong>2011</strong><br />
2%<br />
11th<br />
global fertilizer producer<br />
by nutrient capacity<br />
today, and aiming to be<br />
among the top five<br />
by 2015.<br />
BB/stable<br />
credit rating from<br />
Fitch and S&P<br />
USD 3.6bn<br />
planned capex into potash<br />
in 2012-2016<br />
Revenue contribution<br />
to Group in <strong>2011</strong><br />
Our distribution business consists of a sales network in Russia and Ukraine that<br />
sells fertilizers, seeds and crop protection products, as well as offering various<br />
consulting services to local agricultural producers.<br />
The development of our distribution network is an important part of EuroChem’s<br />
sustainable growth strategy. Not only does having our own distribution<br />
capability help us enhance value all the way to the end consumer, it also gives<br />
us a strong foothold in our home market, and provides important revenue<br />
in the same currency as the majority of our operating costs.<br />
With the collapse of the Soviet Union, fertilizer application fell throughout the<br />
CIS. Fertilizer consumption in Russia is estimated to have declined drastically<br />
in the 1990s, to less than a tenth of earlier rates. Only recently have we seen<br />
application trends reverse, as better educated and better equipped farmers<br />
have both the incentive and means to increase yields.<br />
However, fertilizer consumption is still very low in Russia. In fact, according<br />
to the most recent data from the Food and Agriculture Organization, Russia<br />
consumes 16 kilograms of fertilizer per hectare of arable land, compared to<br />
154 in India, 160 in the European Union, and 468 in China. But the landscape<br />
is changing fast and Russia is displaying the highest growth trends globally.<br />
In the past five years alone, fertilizer consumption increased 30%, while<br />
EuroChem’s distribution business saw a tenfold increase in revenues from<br />
RUB 1.4bn to RUB 14.0bn in <strong>2011</strong>.<br />
Annual fertilizer consumption in Russia<br />
KMT<br />
12,000<br />
10,000<br />
8,000<br />
6,000<br />
4,000<br />
2,000<br />
0<br />
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 <strong>2011</strong><br />
Nitrogen Phosphates Potash<br />
Our international network currently includes the Swiss-based trader EuroChem Trading GmbH, which is responsible for global sales outside<br />
the CIS and North America; a Florida-based trading company, EuroChem Trading USA Corp., responsible for North American sales; and<br />
EuroChem Comercio de Produtos Quimicos Ltda, which is based in São Paulo and supports our sales efforts in this rapidly expanding market.<br />
Annual Report and Accounts <strong>2011</strong> EuroChem 05<br />
Overview