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The following table highlights our nitrogen strategy to continuously emphasize<br />

higher value-added production. In <strong>2011</strong>, we continued to channel lower<br />

value-added ammonia for the production of premium, lower-gas-content,<br />

nitrogen fertilizers.<br />

Sales volumes (KMT)<br />

SWOT analysis<br />

Average<br />

nitrogen<br />

content % <strong>2011</strong> 2010<br />

Strengths Weaknesses<br />

• Diversified customer base, including solid foothold in key home markets<br />

(Russia, Ukraine, and Western Europe)<br />

• Economies of scale<br />

• Advantageous cost positioning: in Russia due to relatively low natural<br />

gas prices, in Belgium due to proximity to end-users<br />

• Production flexibility helps adapt to demand and maximise margins<br />

• Convenient logistics and proximity to own transhipment terminal<br />

Change<br />

%<br />

Ammonia 82% 242 521 (54%)<br />

Urea (prilled/granulated) 46% 1,920 1,709 12%<br />

Ammonium nitrate 34% 1,732 1,710 1%<br />

Urea ammonium nitrate 32% 719 680 6%<br />

Calcium ammonium nitrate 27% 191 140 37%<br />

Over the period 2012-2016, EuroChem plans to invest up to USD 700m<br />

into the Nitrogen segment. These investments include the launch of LDAN<br />

production and the upgrade of ammonia facilities at Nevinnomysskiy Azot<br />

and Novomoskovskiy Azot. Approximately 57% of the planned capex is<br />

development-driven, while 43% is maintenance-related.<br />

<strong>2011</strong> key developments<br />

• Globally, nitrogen fertilizer sales increased 3.6%, from 103.3 MMT in 2010<br />

to an estimated 106.9 MMT in <strong>2011</strong>. Global consumption is expected to<br />

grow by an additional 1.9% and reach 108.9 MMT in 2012.<br />

• The industry continued to consolidate with most European fertilizer<br />

companies being up for sale. EuroChem agreed to acquire BASF fertilizer<br />

assets in Antwerp and Ameropa acquired a majority stake in the Romanian<br />

fertilizer producer Azomures. Late in the year, Russia’s SIBUR Holding agreed<br />

to sell the Kemerovo and Angarsk fertilizer plants to the Siberian Business<br />

Union, while a 51.2% share of its Perm plant went to UralChem. Group<br />

DF took control of the Severodonetsk and Cherkassy plants as well as the<br />

distribution of “Minudobreniya” (Rossosh) <strong>report</strong>ed to have been acquired<br />

by Russian businessman Arkady Rotenberg in August <strong>2011</strong>.<br />

Opportunities Threats<br />

• Further increase self-sufficiency in Russia with own natural gas<br />

• Develop/acquire distribution platform in Western European market<br />

• Build or buy significant new ammonia capacity in regions of lower-cost<br />

natural gas such as the Middle East or North Africa<br />

• Product mix enhancement with value-added, lower-gas-content and<br />

premium product lines<br />

• Further incremental efficiency improvements though deep modernisation<br />

• Russian and CIS markets offer unmatched growth potential<br />

• Supply Western European operations with lower-cost feedstock<br />

• Prices took off early in the year before levelling off at an average<br />

USD 425/tonne (FOB Yuzhny) for prilled urea, the most widely used<br />

nitrogen fertilizer globally, compared to USD 288/tonne and USD 250/tonne<br />

in 2010 and 2009 respectively.<br />

• Limited capacity additions:<br />

– Engro Fertilizers Ltd (Pakistan – 1.3 MMT prilled urea; 0.75 MMT<br />

ammonia), was commissioned in spring <strong>2011</strong>, but gas curtailments<br />

restricted urea production throughout the year.<br />

– Sorfert – OCI project (Algeria – 1.2 MMT granulated urea; 1.45 MMT<br />

ammonia), was initially expected in August <strong>2011</strong> but was delayed to early<br />

2012. Shipments are scheduled to commence in April 2012.<br />

– Qafco V (Qatar – 1.3 MMT granulated urea) was commissioned in late<br />

December with ramp-up in Q1 2012 and full capacity expected by Q3 2012.<br />

Qafco V’s two ammonia plants (0.8 MMT each) are to start production<br />

in 2012.<br />

• China’s impact in <strong>2011</strong>:<br />

– The country’s export policy underwent significant changes as the<br />

government stepped up its efforts to curb urea exports. The lower tax<br />

export window was reduced from seven to three months which, combined<br />

with the introduction of a sliding-scale tariff system, resulted in urea<br />

exports from China falling from 7 MMT in 2010 to approximately 3.6 MMT<br />

in <strong>2011</strong>.<br />

– The world’s largest nitrogen fertilizer producer tightened its energy control<br />

to cope with the country’s power deficit. Coupled with high coal prices,<br />

strict limitations on energy consumption took approximately 1.4 MMT<br />

and 2.6 MMT of ammonia and urea capacity offline respectively, according<br />

to Fertecon.<br />

– While China’s total nitrogen fertilizer capacity is expected to remain<br />

unchanged over the next few years, it will nonetheless be significantly<br />

more concentrated. By 2015, 80% of the country’s nitrogen output<br />

is to come from about 250 companies, versus 394 in <strong>2011</strong>, with the<br />

appearance of 20 to 30 large nitrogen groups. If 4.6 MMT of capacity<br />

is expected to come online, approximately 5 MMT of existing and outdated<br />

capacity should be shut down.<br />

• Age of equipment leads to relatively high maintenance costs and restricts<br />

maximum efficiency improvements<br />

• Transportation costs are relatively high at Novomoskovskiy Azot due<br />

to location<br />

• Import trade barriers exist in several target markets<br />

• Gradual increase in gas and energy costs in Russia<br />

• Falling/low natural gas prices increase relative competitiveness of previously<br />

marginal and unprofitable producers (increase in competitive supply)<br />

• New ammonia capacity in lower-cost gas regions (e.g. Middle East,<br />

North Africa) may unfavourably alter the supply-demand balance in<br />

the sector<br />

• Impact of shale gas development on natural gas prices in the United States<br />

and globally<br />

Annual Report and Accounts <strong>2011</strong> EuroChem 37<br />

Business review

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