2011–2012 UNIVERSITY CATALOG - Florida Institute of Technology

BUS 3504 MANAGEMENT INFORMATION SYSTEMS (3 credits). Examines
information systems used in business organizations. Includes discussions of system
design, implementation and control of computer-based systems for managerial planning,
decision-making and control of an enterprise. (Students may take BUS 3501 as
either a prerequisite or as a corequisite.) Prerequisites: BUS 1601 or CSE 1301.
BUS 3509 INTRODUCTION TO SPORTS MANAGEMENT (3 credits).
Examines the multiple contexts in which management principles are applied within
the general sports context. Includes discussions of sports and recreation programs,
sports communication and marketing, facilities and event management, and professional
development in sports management. Prerequisites: BUS 3501.
BUS 3510 ADVANCED COMPUTER BUSINESS APPLICATIONS (3
credits). Uses Virtual Basic programming to provide an environment and language for
building custom programs that extend Office’s capabilities. Students learn to build
customized business information systems that are fully integrated with standard
Microsoft Office applications. (CL) Prerequisites: BUS 1601.
BUS 3511 SYSTEMS ANALYSIS AND DESIGN (3 credits). Introduces and
applies concepts, methods and tools for systems development life-cycle (SDLC)
phases, planning, analysis, design, implementation and maintenance during the development
of an information system. Emphasizes critical thinking and problem-solving as
an applied approach to developing information systems. Prerequisites: BUS 3504.
BUS 3512 SYSTEMS DESIGN AND DEVELOPMENT FOR BUSINESS (3
credits). Introduces students to systems development life cycle and other structured
analysis and design techniques. Includes computer-aided software engineering tools
and concepts support the design, development, implementation and documentation
of software projects. Presents a modern approach to systems analysis and design.
Prerequisites: BUS 3504 or CSE 2410.
BUS 3514 INTRODUCTION TO OPERATING SYSTEMS AND
NETWORKS FOR BUSINESS (3 credits). Provides understanding of computer
operating systems and networks while avoiding technical discussions covered in
traditional operating systems and networking courses. Focus is on practical aspects
of evaluating operating system and network alternatives for business. Prerequisites:
BUS 3504.
BUS 3516 ENTERPRISE RESOURCE PLANNING SYSTEMS (3 credits).
Provides an understanding of enterprise resource planning (ERP), the processcentered
organization, integration of enterprise systems, and how ERP supports global
business. Focuses on the ERP concept, basic principles of enterprise system software,
and the technical issues in applying enterprise systems software in decision-making,
using SAP R/3. Corequisites: BUS 3504.
BUS 3517 INFORMATION ASSURANCE AND SECURITY (3 credits). Covers
information security systems within organizations. Emphasizes systems controls,
identifying threats, and techniques for auditing and monitoring access control;
and planning, designing, implementing, managing and auditing security including
enterprise systems. Covers accidental and intentional breaches of security and disaster
recovery. Prerequisites: BUS 3514.
BUS 3521 INTRODUCTION TO DATABASE SYSTEMS (3 credits). Introduces
concepts, models and technologies for the design, implementation and management of
database systems. Applies database technologies for real-world experience in designing
and implementing database systems. Prerequisites: BUS 3511.
BUS 3550 SUPPLY CHAIN MANAGEMENT (3 credits). Focuses on supply
chain management (SCM) from a global perspective. Encompasses operations
management, purchasing and logistics in managing the supply chain. Covers how
supply chain processes and activities are optimized from suppliers to consumers.
(Requirement: Junior standing.)
BUS 3551 MATERIEL ACQUISITION MANAGEMENT (3 credits). Examines
the life-cycle process of the acquisition of materiel and materiel systems. Includes
systems management and its application from acquisition to termination. Studies
need requirements, cost and schedule considerations and procurement procedures.
Also includes the evaluation and development of purchasing systems. Prerequisites:
BUS 3550.
BUS 3553 MANAGEMENT OF TRANSPORTATION SYSTEMS (3 credits).
Reviews the history of transportation. Includes the advantages and disadvantages
of various carrier modes. Emphasizes management problems common to all modes
of domestic and international transportation. Also discusses transportation engineering,
use of facilities, and materiel, economic, personnel, labor and union aspects.
Prerequisites: AVM 3303.
BUS 3601 MARKETING PRINCIPLES (3 credits). Examines the principles of
marketing. Emphasizes the marketing concept, functions, consumer behavior, market
segmentation, marketing strategy, marketing mixes, market research, marketing
legislation and marketing control, as well as providing a foundation for higher-level
courses in marketing.
BUS 3603 ADVERTISING AND PROMOTION MANAGEMENT (3 credits).
Covers various advertising techniques used in radio, TV, magazines, newspapers,
direct mail and billboards, including the relative advantages of the different media.
Also reviews the integration of advertising as one element within the promotional and
marketing mix. Prerequisites: BUS 3601.
BUS 3605 CONSUMER BEHAVIOR (3 credits). Examines the consumer
decision-making process and its societal, cultural, environmental, group and
economic determinants. Includes consumer motivations, values, wants and needs.
Teaches how to develop marketing strategies that effectively serve consumers, and
how to use the managerial perspective to improve marketing strategy decisions.
Prerequisites: BUS 3601 or EMK 3601.
BUS 3607 MARKETING RESEARCH (3 credits). Introduces measurement
and research techniques, problem identification and resolution through
formal theory, and evaluation and interpretation of market research. Emphasizes
design, execution, analysis and interpretation of both qualitative and quantitative
primary research. Requires production of a formal report from primary research.
Prerequisites: BUS 3601 or EMK 3601.
BUS 3611 ENTERTAINMENT AND SPORTS MARKETING (3 credits).
Teaches how to distinguish, identify and design events using market research. Includes
types of promotions, key components and strengths in branding, and how to develop
a marketing plan. Focuses on the complexity of relationship marketing (sponsorship,
fan development, merchandising and event marketing) through promotion strategies.
Prerequisites: BUS 3601 or EMK 3601.
BUS 3612 HOSPITALITY AND TOURISM MARKETING (3 credits).
Introduces the key drivers of customer satisfaction and behavior. Explores the scope,
complexity and challenges of the hospitality, recreation and travel industries. Focuses
on situation analysis, and the planning and management of facilities to increase
customer value, loyalty and satisfaction. Prerequisites: BUS 3601 or EMK 3601.
BUS 3700 INTRODUCTION TO LINEAR PROGRAMMING (1 credit).
Introduces the formulation, solution and interpretation of linear programming
models used to solve business problems. Noncredit for College of Business majors.
Prerequisites: BUS 2703 or MTH 2401.
BUS 3704 QUANTITATIVE METHODS (3 credits). Emphasizes management
science and operations research techniques in solving managerial problems. Includes
linear programming, sensitivity analysis, transportation and assignment problems,
inventory models, CPM and PERT analysis, decision analysis and queuing analysis.
Prerequisites: BUS 2703, MTH 1001 or MTH 1702.
BUS 3705 MANAGING SMALL BUSINESS (3 credits). Focuses on the practical
aspects of successfully launching and managing a small-business enterprise. Presents
relevant topics that enable the student to better evaluate entrepreneurial opportunities,
choose small business ownership, and to foresee potential pitfalls in operating a small
business entity. (Requirement: Junior standing.)
BUS 3801 CROSS-CULTURAL MANAGEMENT (3 credits). Examines the
importance of effectively managing soft skills in a global organizational context.
Specifically emphasizes the impact of national culture in shaping values, behaviors
and employment practices in organizations operating within a global environment.
Prerequisites: BUS 3501.
BUS 3802 GLOBAL MACROECONOMIC ISSUES (3 credits). Explores the
macroeconomic interdependence of global economics. Examines the working of monetary
and fiscal policies under various exchange-rate regimes and uses international
case studies to assess the policy trilemma, the trade-off among exchange rate stability,
price stability and independent monetary policy. Prerequisites: BUS 2303, BUS 2304.
BUS 3999 RESEARCH 1 (1 credit). Includes selection of an industry and completion
of a research plan for analysis of that industry. Covers primary and secondary
research, research design and resources available for environmental and industry
analysis. First of a three-course QEP research sequence. (Requirement: Second
semester junior standing.) (Q)
BUS 4000 RESEARCH 2 (1 credit). Continues BUS 3999 by carrying out the
environmental and industry research planned during the previous course. Includes
collecting, organizing and analyzing relevant information that affects the multiple
environments in which a company operates. Second of a three-course QEP research
sequence. (Q) Prerequisites: BUS 3999. Corequisites: BUS 4702.
BUS 4001 RESEARCH 3 (1 credit). Engages students in the revision and resubmission
process, culminating in a final research paper. Applies communication
skills in the development of a public poster session and discussion with community
participants. Third of a three-course QEP research sequence. (Q) Prerequisites:
BUS 4000.
BUS 4211 INTERNAL AUDIT (3 credits). Examines the professional responsibility
of auditors; professional auditing standards and ethical responsibilities; audit
programs, procedures and evaluation of evidence; review and evaluation of internal
controls and risks; and effective audit communication. Prerequisites: BUS 3211.
Course Descriptions 225