2011–2012 UNIVERSITY CATALOG - Florida Institute of Technology

Capstone
BUS 5480 Strategic Management ............................................................ 3
TOTAL CREDITS REQUIRED.......................................... 36
MBA – Internet Marketing ____________________
Major Code: 8339 Degree Awarded: Master of Business Administration
Age Restriction: Y Admission Status: online graduate
Delivery Mode/s: online Location/s: Florida Tech University Online
Admission Materials: GMAT, GRE
recommended
The Master of Business Administration – Internet Marketing
degree program may be completed in two years or less and provides
the high-level knowledge and range of skills to meet the challenges
of today’s complex global business.
Rooted in the case method approach, this intensive MBA program
offers a uniquely collaborative, hands-on education.
The two-course sequence Essentials of Business Development 1
and 2 (BUS 5601 and BUS 5602) culminates in a fully integrated
business plan. Each student has the opportunity to choose a business
and progressively bring it to fruition through critical business
concepts from statistics and managerial economics to marketing.
The Internet marketing specialization provides managers with the
skill set and knowledge necessary to lead organizations forward
in today’s competitive digital environment. The program creates a
strong base in both information systems and marketing concepts,
and provides an understanding of the impact of social media techniques,
interactive communication methodologies and data mining/
search engine processes on corporate performance.
Curriculum
Foundation Courses
The following foundation courses are required of all MBA students
enrolled in their first semester at Florida Tech:
BUS 5601 Essentials of Business Development 1 .................................... 3
BUS 5602 Essentials of Business Development 2 .................................... 3
This two-course core sequence familiarizes students with the principle
concepts and tools used in the main foundation disciplines
of business, including accounting, financial statement analysis,
economics, marketing, management principles, finance, business
law and statistics. Students also learn how the various disciplines
are integrated by completing two substantive projects. These
courses can be completed in one semester and are designed not
only for individuals with undergraduate degrees in business, but
also for students with undergraduate degrees in other fields. Fulltime
international students must register for at least one additional
course. For more information, international students should consult
with the associate dean of academics.
Core Courses
The MBA degree requires completion of a common set of six core
courses including the capstone course in strategic management.
These required courses are designed to prepare the student to
respond to the complex business decisions that arise in today’s
rapidly changing environment. As such, these courses incorporate
either case studies or projects that require extensive qualitative
and/or quantitative analysis.
BUS 5421 Managerial Economics ............................................................ 3
BUS 5431 Managerial Accounting ........................................................... 3
BUS 5440 Financial Management ........................................................... 3
BUS 5450 Organizational Behavior .......................................................... 3
BUS 5470 Marketing Management .......................................................... 3
82 Florida Tech
Specialization
BUS 5460 Management Information Systems ......................................... 3
BUS 5621 Internet Marketing .................................................................. 3
BUS 5623 Technologies of Internet Marketing ........................................ 3
BUS 5629 Integrated Internet Marketing ................................................. 3
Capstone
BUS 5480 Strategic Management ............................................................ 3
TOTAL CREDITS REQUIRED.......................................... 36
MBA – Management ________________________
Major Code: 8335 Degree Awarded: Master of Business Administration
Age Restriction: Y Admission Status: online graduate
Delivery Mode/s: online Location/s: Florida Tech University Online
Admission Materials: GMAT, GRE
recommended
The Master of Business Administration – Management degree
program may be completed in two years or less and provides the
high-level knowledge and range of skills to meet the challenges of
today’s complex global business.
Rooted in the case method approach, this intensive MBA program
offers a uniquely collaborative, hands-on education. The program
covers a variety of subjects including multinational business policy,
entrepreneurship and operating management.
The two-course sequence Essentials of Business Development 1
and 2 (BUS 5601 and BUS 5602) culminates in a fully integrated
business plan. Each student has the opportunity to choose a business
and progressively bring it to fruition through critical business
concepts from statistics and managerial economics to marketing.
Students actively engage in case study analysis and exercise leadership
and teamwork skills. Leadership theory, operations management
and corporate venturing are covered as well as the core business
fundamentals. The program combines academic principles with practical,
real-world applications to result in a solid business foundation.
Curriculum
Foundation Courses
The following foundation courses are required of all MBA students
enrolled in their first semester at Florida Tech:
BUS 5601 Essentials of Business Development 1 .................................... 3
BUS 5602 Essentials of Business Development 2 .................................... 3
This two-course core sequence familiarizes students with the principle
concepts and tools used in the main foundation disciplines
of business, including accounting, financial statement analysis,
economics, marketing, management principles, finance, business
law and statistics. Students also learn how the various disciplines
are integrated by completing two substantive projects. These
courses can be completed in one semester and are designed not
only for individuals with undergraduate degrees in business, but
also for students with undergraduate degrees in other fields. Fulltime
international students must register for at least one additional
course. For more information, international students should consult
with the associate dean of academics.
Core Courses
The MBA degree requires completion of a common set of six core
courses including the capstone course in strategic management.
These required courses are designed to prepare the student to
respond to the complex business decisions that arise in today’s
rapidly changing environment. As such, these courses incorporate
either case studies or projects that require extensive qualitative
and/or quantitative analysis.