The Final Report - Malcolm Shabazz City High School, Madison WI

Decision Item #7:Option B:ELIMINATE THE MEDIA PRODUCTION FUNCTION UNLESS IT CAN BEFULLY FUNDED EXTERNALLY (cont.)Retaining media production services would require the following:Recommended Staffing Level:Estimatedbudget1 FTE Unit Mgr. $ 45,0002 FTE Videographer/Editors 70,4001 Operations Assistant 35,2001 Programming Assistant 33,300Total Salary Costs 183,900Other 55,050Total Operation Costs 238,950Student Impact:The Media Production unit provides support to schools: video lendinglibrary; recording and duplicating on request; special event sound systemset up; working with students; and videotaping special functions. Thus, theimpact of the unit on students is greater than that stated. The unit providesteachers and students with access to relevant curricular materials whenthey need it. The unit is also able to help teachers access relevanttechnology.Strategic Priorities: Community and family partnershipsBoard Priorities:Effectiveness:No direct link to defined priorities.The most effective use of District resources is media production for publicinformation. The District uses the production and distribution services ofthis unit extensively to educate the public and staff regarding Districtinitiatives. It is estimated that it would cost the District significantly more tohave these services provided by an outside vendor.Most school districts do not have a media production service as extensiveas this. Two TV channels appear to be a luxury. District data show thatmost viewing is from “channel surfers,” not viewers looking specifically forschool news. They do an excellent job of assisting sites with videoproduction. However, their technology lags behind national trends fordigital, wireless etc. It is certainly an effective learning tool for thosestudents who participate and the District has used the TV very effectivelyin communicating to parents and the community on District news andpriorities.In addition, Media Production helps other MMSD departments producevideos to get information to teachers, students and community efficientlyand effectively. Examples of videos produced include: how to tutor middleschool math which was placed in all middle school LMC’s and publiclibraries; keyboarding instruction to directly instruct students, elementaryteacher introduction to the revised math standards; and Launching intoLiteracy speaker series.Virchow, Krause & Co. LLP Page 70March 11, 2002