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Leadership and Values in Language Education - Al Akhawayn ...

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43Proceed<strong>in</strong>gs of the 27 th MATE Annual Conferenceno advertis<strong>in</strong>g.” (http://www.nicenet.net/ica/ica_<strong>in</strong>fo.cfm). MATE has used thisplatform for threaded discussions <strong>and</strong> onl<strong>in</strong>e conferenc<strong>in</strong>g. Though its use hasbeen limited but with its potential as a pedagogical <strong>and</strong> collaborative tool, nicenetis always a useful service to the association <strong>and</strong> its members.4.4. MATE Website: www.mate.org.maThis is a very important onl<strong>in</strong>e communication channel as it facilitates contactbetween MATE <strong>and</strong> its members as well as with the rest of the world. Thewebsite is also equipped with an automatic counter that gives detailed<strong>in</strong>formation about the people who visit MATE website, such as their orig<strong>in</strong>, theamount of time they spent on the site, whether it is first time visit, the <strong>in</strong>itial pagewherefrom they entered MATE website, the most popular webpages, etc. Thesedata are very <strong>in</strong>formative <strong>and</strong> can be helpful <strong>in</strong> the management of the association<strong>and</strong> <strong>in</strong> conduct<strong>in</strong>g some action research.The website is an important means of communicat<strong>in</strong>g activities <strong>and</strong> events notonly nationally but also <strong>in</strong>ternationally. It is the mirror that reflects the visibility<strong>and</strong> presence of the association <strong>in</strong> the professional <strong>and</strong> associative world. It is truethat at a certa<strong>in</strong> time (two years ago), the website stopped to convey its objectiveas it stopped to be updated <strong>and</strong> most often it was deserted. But when life has beenbrought to it, it started to be consulted regularly. Whenever there is a futureevent, we receive a lot of emails from different members request<strong>in</strong>g more<strong>in</strong>formation, but once the event is published on the website the number of emailsask<strong>in</strong>g about that event drops dramatically which shows that the website plays animportant role as a means of communicat<strong>in</strong>g <strong>in</strong>formation.4.5. Comb<strong>in</strong>ation of two or more onl<strong>in</strong>e communication channels:The role of onl<strong>in</strong>e communication <strong>in</strong> manag<strong>in</strong>g MATE affairs <strong>and</strong>communicat<strong>in</strong>g with members <strong>and</strong> other partners is even more amplified whentwo or more channels are comb<strong>in</strong>ed, e.g. email <strong>and</strong> website, personal emails <strong>and</strong>yahoogroups, or by us<strong>in</strong>g all the above mentioned channels together. To give alive example of that I take the example of Middle school teachers’ sem<strong>in</strong>ar. Itwas prepared, announced <strong>and</strong> managed almost 100% onl<strong>in</strong>e, which represented aturn<strong>in</strong>g po<strong>in</strong>t <strong>in</strong> the life of the association. Teachers expressed their desire forparticipation <strong>and</strong> sent personal <strong>in</strong>formation to the organiz<strong>in</strong>g committee. Thelatter made the f<strong>in</strong>al selected list of participants based on criteria announced viaemail <strong>and</strong> the website <strong>and</strong> <strong>in</strong> most cases without any face-to-face contact.Similarly, the 27 th national conference was announced <strong>and</strong> managed almost 100%onl<strong>in</strong>e. The call for papers was posted via email <strong>and</strong> the website. The programme,fees <strong>and</strong> venue were communicated onl<strong>in</strong>e. The same th<strong>in</strong>g for respond<strong>in</strong>g to

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