86Proceed<strong>in</strong>gs of the 27 th MATE Annual Conference- <strong>Al</strong>low youth to BE part of the media; creat<strong>in</strong>g TV channels for schools,universities <strong>and</strong> different educational <strong>in</strong>stitutions would be equalled to noother agent if the target youth are themselves the central focus of media.Strengthen<strong>in</strong>g cultural identification should come form the young <strong>and</strong> futuregenerations.ConclusionIf globalisation is def<strong>in</strong>ed as an accelerated flow of <strong>in</strong>formation, for somesocieties it is a slow but <strong>in</strong>creas<strong>in</strong>g amalgamation of cultures for youngergenerations. Globalisation of <strong>in</strong>formation through the mass media has, then, ledto a “radical change” <strong>in</strong> the rate <strong>and</strong> pattern of socialisation, with youngergenerations obta<strong>in</strong><strong>in</strong>g all types of knowledge from sources that were not availableto societies <strong>in</strong> the past, <strong>and</strong> at an unprecedented rate. Adolescents today probablyknow wider <strong>and</strong> deeper concern<strong>in</strong>g human relations, norms, practices, etc. thantheir parents at their age, let alone two or generations ago. One would reallywonder if the picture we all had of our gr<strong>and</strong>parents, as the wise <strong>and</strong> all know<strong>in</strong>gpeople, still dwells <strong>in</strong> the m<strong>in</strong>ds of youth today.Strong cultural identification usually leads to a strong sense of belong<strong>in</strong>g; thiscontributes to self <strong>and</strong> community pride; a citizen proud of his/her nation couldonly be a responsible one; responsibility is one of the components that pave theway to leadership.BibliographyCovell, K. (1999). Cultural socialization <strong>and</strong> conceptions of war <strong>and</strong> peace: Across-national comparison. In A. Raviv, L. Oppenheimer, & D. Bar-Tal(eds.), Children <strong>and</strong> adolescents' underst<strong>and</strong><strong>in</strong>g of war, conflict <strong>and</strong> peace:Internationa lperspectives (pp.111-126). Jossey-Bass Inc.Howe, R.B., & Covell, K. (2003). The United Nations Convention on The Rightsof the Child <strong>and</strong> the family: Explor<strong>in</strong>g myths <strong>and</strong> realities. Lock HavenInternational Review, 16.Howe, R.B. (2005 June). Citizenship education for child citizens. Canadian <strong>and</strong><strong>in</strong>ternational <strong>Education</strong> Journal, 34 (1), 42-49.Kothari, B, 2000. ‘Same <strong>Language</strong> Subtitl<strong>in</strong>g on Indian Television: Harness<strong>in</strong>gthe Power of Popular Culture for Literacy,’ In K, Wilk<strong>in</strong>s (ed.)Redevelop<strong>in</strong>g Communication for Social Change: Theory, practice <strong>and</strong>Power, pp 135/146. New York: Rowman & Littlefield
87Proceed<strong>in</strong>gs of the 27 th MATE Annual ConferenceUNESCO, 2003. ‘IT <strong>in</strong> <strong>Education</strong> Innovation for Development Interfac<strong>in</strong>gGlobal <strong>and</strong> Indigenous Knowledge.’ Bangkok.Buck<strong>in</strong>gham, David <strong>and</strong> Kate Domaille. (2002). “Where Are We Go<strong>in</strong>g <strong>and</strong>How Can We Get There?: General f<strong>in</strong>d<strong>in</strong>gs from the UNESCO Youth <strong>and</strong>Media <strong>Education</strong> Survey 2001.” Available onl<strong>in</strong>e:www.ccsonl<strong>in</strong>e.org.uk/mediacentre/Research_Projects/unesco_survey.html.Related Onl<strong>in</strong>e Publications:“Shared Spaces: Informal Learn<strong>in</strong>g <strong>and</strong> Digital Cultures.” Available onl<strong>in</strong>e:www.ccsonl<strong>in</strong>e.org.uk/mediacentre/Research_Projects/shared.html; (2001-2004).“Children <strong>in</strong> Communication About Migration (CHICAM).” Available onl<strong>in</strong>e:www.ccsonl<strong>in</strong>e.org.uk/mediacentre/Research_Projects/chicam.html; (2001-2003).“Gett<strong>in</strong>g Creative: Young People <strong>and</strong> Cultural Production.” Available onl<strong>in</strong>e:www.ccsonl<strong>in</strong>e.org.uk/mediacentre/Research_Projects/arts_council.html;(1997-2001). “Video Culture: Video <strong>and</strong> Intercultural Communication.”Available onl<strong>in</strong>e:www.ccsonl<strong>in</strong>e.org.uk/mediacentre/Research_Projects/video_culture_<strong>in</strong>dex.html;(1996-1998)Appendix I:I. General:ANONYMOUS QUESTIONNAIRE1- Age: …… 2- Gender: M F 3- Your city: ………………4- How frequently do you use these media (* put the appropriate number):1- Internet: ……. 4- Local T.V: ……2- Computer games: ……. 5- Radio: ……..3- Satellite T.V: …….. 6- Pr<strong>in</strong>t (books, newspapers, etc): ……..So frequently 1 frequently 2 sometimes 3 rarely 4 never 5Instructions:Please read the statements below carefully <strong>and</strong> give your most appropriate answer:II.Norms:1- The mass media have taught you different norms apart from your school <strong>and</strong>parents.