Leadership and Values in Language Education - Al Akhawayn ...

85Proceedings of the 27 th MATE Annual Conferencethey agree on the continuing effects of media on the cultural identity of futuregenerations, though the exceptional aspect that has reflected some doubt wasbeliefs. With regard to parents, they are also aware of the following issues:- an overriding and domineering progression of the Internet into the livesof younger generations;- Values being lost;- New habits and practices developed;- Possible threats from “people” and “knowledge” acquired from theInternet.The parents are unanimously anxious about the effect of the aforementionedhabits, lost values, knowledge and threats on their children’s socialisationprocess. Parents are conscious of the gap that too much exposure to mass mediais creating between them and their children. Being the ultimate source ofsocialisation, one has now to consider the role of the family in the socialisationprocess of younger and future generations. Finally, both young citizens andparents are in utter agreement about the future effects of the globalisation of themass media on socialisation. If the youth’s general trend towards “widerhorizons”, as they see it, cannot be beat, it had better be joined. Here, the stateand the educational system should focus on:- Making young citizens aware all what humanity has achieved on this planethinges on cultural variety; English teachers here can play a central role giventhat they “represent” or that they have more knowledge of the westerncultures.- Media-centred education; if the younger generations cannot spend a daynow without sneaking onto their computers, they had better do it in relation totheir various school subjects. Hence, the Internet would also be associatedwith learning academic content.- Creating quality media; if local TV channels, for example, have notmanaged to attract much attention from the younger citizens, it is because oftheir exposure to a variety of international channels that possess considerablefinancial and human resources. This, of course, is reflected in the quality ofthese channels, and the young audience is always attracted by what isdifferent from what they have. It goes without saying here that the variousmedia young citizens are exposed to reflect different ideological orientations.Hence, creating TV channels or websites that would aim at holding localcultural content dear again to this special category of citizens would beworthwhile.