Business Tourism Partnership Mission

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Within the corporate arena there is a clear trend towards shorter meetings that are more business-focused and involve short-haul rather than long-haul travel. Incentive travel, whilst still seen as an important motivator, remains under pressure from high levels of UK taxation and also from a desire for clients to avoid the appearance of extravagance when company finances are under close scrutiny. The trend with incentive travel is towards shorter, high impact experiences that combine elements of both soft adventure and free time. The availability of first-class leisure facilities is also an important factor. With worldwide travel accessible to all, the challenge to design and deliver the ultimate travel reward only increases. Special events, including sporting events, are increasingly being seen as unique tourist attractions and as destination image makers. The number, diversity, and popularity of special events have grown spectacularly over the past few decades and that growth is set to continue. Events offer a strong emotional value to consumers and therefore occupy a prominent role in their life and can influence holiday destination choices. Furthermore, research shows that major sports events do not just attract more business and leisure visitors to the region. They also help raise the profile of the destination, helping to attract inward investors, inviting customers to make Britain their preferred destination of choice. 9
Table 2.2 Overseas Business Visitors to the UK 1995 - 2005 Purpose Data 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Other Sum of Spend (£m) 2719 2600 2865 3041 3967 3271 2941 2959 2816 2964 3196 Business Sum of Visits (000) 4985 5132 5365 5640 7044 6190 5822 6222 6004 6377 6873 Trade Fair / Sum of Spend (£m) 140 152 161 198 * 188 168 173 223 177 193 Exhibition Sum of Visits (000) 209 249 283 320 * 280 206 254 329 247 299 Conference / Sum of Spend (£m) 361 468 475 581 * 589 472 441 393 541 666 Large Meeting Sum of Visits (000) 569 715 699 922 * 852 750 682 633 846 996 Total Sum of Spend (£m) 3219 3220 3501 3820 3967 4048 3582 3573 3432 3682 4055 Total Sum of Visits (000) 5763 6095 6347 6882 7044 7322 6778 7158 6967 7470 8168 Other Av. Length of Stay 5.1 4.7 4.8 4.8 4.3 4.2 4.1 4.0 4.2 4.0 4.3 Business Av. Spend per Day (£) 107 109 111 111 130 127 122 118 112 115 108 Av. Spend per Visit (£) 545 507 534 539 563 528 505 476 469 465 465 Trade Fair / Av. Length of Stay 4.4 3.6 3.8 3.7 * 4.5 3.6 4.0 3.9 3.7 3.8 Exhibition Av. Spend per Day (£) 151 171 151 169 * 150 225 169 172 196 170 Av. Spend per Visit (£) 667 610 568 618 * 671 814 682 677 718 646 Conference / Av. Length of Stay 4.8 4.3 4.4 4.1 * 3.9 4.3 4.1 4.1 3.8 4.1 Large Meeting Av. Spend per Day (£) 133 151 154 154 * 176 147 159 153 169 164 Av. Spend per Visit (£) 634 655 680 631 * 691 630 646 620 639 669 Total Average Length of Stay 5.0 4.6 4.7 4.7 4.3 4.1 4.1 4.0 4.2 4.0 4.3 Total Average Spend per Day (£) 111 115 117 118 130 133 127 124 118 123 117 Total Average Spend per Visit (£) 559 528 552 555 563 553 528 499 493 493 496 * No trade fair or conference data were collected in 1999. Source: ‘International Passenger Survey’ (Office for National Statistics) 10
Page 1 and 2: BUSINESS TOURISM briefi ng AN OVERV
Page 3 and 4: 1. INTRODUCTION Business tourism in
Page 5 and 6: income it generates is also retaine
Page 7 and 8: • 12% are multi-purpose venues (e
Page 9: Business Tourists from Overseas Inb
Page 13 and 14: o London o Birmingham o Manchester
Page 15 and 16: Table 3.1 Wales’ Share of Busines
Page 17 and 18: 4. BUSINESS EVENTS This section exa
Page 19 and 20: Trends and Issues The health of the
Page 21 and 22: Economic Benefits Research* underta
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31 and 32: large conventions. However, this ap
Page 33 and 34: - The UK exhibition industry genera
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49 and 50: communications targeted directly at
Page 51 and 52: Visit Wales Visit Wales offers a nu
Page 53 and 54: 6. BUSINESS EVENTS AND CREATIVE ENT
Page 55 and 56: Events Sector Link to Creative Econ
Page 57 and 58: sustainable events. To this end, th
Page 59 and 60: e accessed via the Universities and
Page 61 and 62:
Thames Valley University, Ealing, p
Page 63 and 64:
Further details are available from:
Page 65 and 66:
MPI European Office, 22 Route de Gr
Page 67 and 68:
8. CAREERS IN THE INDUSTRY Finding
Page 69 and 70:
smallness does often ensure that th
Page 71 and 72:
conference marketing would be an as
Page 73 and 74:
9. LIST OF REFERENCE LITERATURE The
Page 75 and 76:
10. THE BUSINESS TOURISM PARTNERSHI
Page 77 and 78:
Events Industry Alliance (EIA) 113
Page 79 and 80:
Venuemasters The Workstation,15 Pat
Page 81:
Business Tourism Partnership: Trade
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