Business Tourism Partnership Mission
Business Tourism Partnership Mission
Business Tourism Partnership Mission
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- The UK exhibition industry generates a total annual GDP<br />
contribution of £4.1 billion<br />
- The total annual tax revenues generated by exhibition activity<br />
is estimated at £1 billion<br />
- UK exhibitions support an estimated 137,000 FTE jobs across<br />
the UK, some 0.5% of total UK employment (approximately 1 in<br />
200 UK jobs). It is also important to acknowledge that the<br />
sectors in which exhibition visitors and exhibitors spend their<br />
money (hotels, restaurants etc.) typically employ a lot of parttime<br />
staff. Exhibition activity, therefore, stimulates flexibility in<br />
the economy and encourages employment opportunities for<br />
women, ethnic minorities, those with lower formal qualifications,<br />
and those at the lower end of the skills spectrum.<br />
Total gross direct expenditure by UK exhibition activity on<br />
segmented leisure sectors:<br />
- Accommodation: £720 million - generating approximately 19<br />
million annual bed nights!<br />
- Food & beverage: £403 million<br />
- Shopping: £312 million<br />
- Travel: £258 million<br />
- Entertainment: £179 million<br />
- Other: £54 million<br />
All exhibitions play a vital role in the UK economy in generating<br />
exports. Many exhibitions held in the UK have established<br />
themselves as a strong base for international trade.<br />
Exhibitions do more than just sell: they build product branding,<br />
strengthen existing customer relationships, produce high quality<br />
leads, educate, have applications for market research, generate<br />
media coverage and are often used to launch new products.<br />
Exhibitions play a vital role in the marketing mix offering a wide<br />
range of benefits.<br />
Exhibitions provide a cost-effective competitive platform for small<br />
and medium-sized enterprises (SMEs) to promote and sell their<br />
products and services, enabling many SMEs to establish themselves<br />
in the marketplace and, through international visitor attendance at<br />
exhibitions, often providing SMEs with their first openings to export<br />
markets.<br />
In terms of seasonality, the peak seasons for trade exhibitions are<br />
February to June and September to November, but when public<br />
exhibitions are also taken into account exhibitions become<br />
essentially a year-round activity.<br />
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