Business Tourism Partnership Mission

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London Visit London offers a number of marketing opportunities across the Long Haul (US, Asia Pacific), European and UK markets. Marketing Objectives are to: • Introduce London to new and existing buyers by showing them the UK capital’s existing flexibility in terms of business facilities and services, its value for money and future potential. • Continue to raise Visit London’s profile and brand awareness through increased sales activity and marketing campaigns. • Focus on ‘Value London’, challenging perceptions that London is expensive. Present the UK capital as a city of constant discovery, depth and diversity, showcasing all areas of London. • Continue to promote VL New York office, the Venue Enquiry Service and visitlondon.com/business as valuable services to clients. • Continue to develop ways to cross-market to leisure and business consumers. • Develop a CRM strategy in order to qualify and maintain data, and develop relationships with clients, especially those participating in hosted buyer fam trips, to encourage them to book London on a continuous basis. • Measure, quantify and report on leads, enquiries, bids and confirmed business generated via sales and marketing activities. • Keep abreast of local markets and inbound business tourism trends. • Continue to develop strategic relationships with key organisations such as SITE, MPI, ASAE, VB & ICCA, ISES, and Eventia. • Continue to work with service providers, airlines and partners. Further information: www.visitlondon.com/convention 51
6. BUSINESS EVENTS AND CREATIVE ENTERPRISE The events sector represents a creative, dynamic and significant industry, estimated to be worth in excess of £22 billion to the UK economy. The Business Tourism Partnership believes that the sector deserves recognition under the Government’s Creative Enterprise Programme, the effect of which would be to have both the supply dynamic (the event itself) and the demand dynamic (the visitor) within the same Government department under the sponsorship of the same Minister for Creative Industries and Tourism. Such a development would better facilitate parallel policies designed to realise the ‘great potential for further expansion in the visitor and event economy’ – a key component of Tomorrow’s Tourism Today, the Government’s Prospectus for Tourism Development. The case for such recognition is based upon a number of factors, including: • Conferences and business events are the fifth largest marketing medium on which UK companies spend around 11% of their marketing budget. • Business events are the single most effective, productive and competitive way of providing information, communicating with stakeholders, evaluating and sharing good practice, facilitating commercial and social strategies and showcasing products and services. Business events create social and commercial interaction. • Britain has the largest number of world-class professional event organisers, whose considerable skills are exported to operate events internationally. • Conferences, exhibitions and business events in Britain are successful because of their high levels of creativity, innovation and presentation skills. • Trade and consumer events utilise cutting edge technologies to enhance their presentation and staging capabilities to give events greater originality and attendees superior value-added experiences. • Investment, estimated to be in the region of £10 billion, in new and improved infrastructure, facilities and services is at an all-time high throughout Britain, across all types of venues used for business events. 52
Page 1 and 2: BUSINESS TOURISM briefi ng AN OVERV
Page 3 and 4: 1. INTRODUCTION Business tourism in
Page 5 and 6: income it generates is also retaine
Page 7 and 8: • 12% are multi-purpose venues (e
Page 9 and 10: Business Tourists from Overseas Inb
Page 11 and 12: Table 2.2 Overseas Business Visitor
Page 13 and 14: o London o Birmingham o Manchester
Page 15 and 16: Table 3.1 Wales’ Share of Busines
Page 17 and 18: 4. BUSINESS EVENTS This section exa
Page 19 and 20: Trends and Issues The health of the
Page 21 and 22: Economic Benefits Research* underta
Page 23 and 24: Future Trends and Issues • The de
Page 25 and 26: 60%). The International Congress an
Page 27 and 28: • Many convention bureaux run con
Page 29 and 30: potential delegates seek to travel
Page 31 and 32: large conventions. However, this ap
Page 33 and 34: - The UK exhibition industry genera
Page 35 and 36: contact, customer interaction and t
Page 37 and 38: Nevertheless, a thriving industry e
Page 39 and 40: f) CORPORATE EVENTS AND CORPORATE H
Page 41 and 42: In general, the corporate events an
Page 43 and 44: Marquees etc. A number of these ass
Page 45 and 46: The efforts to raise standards in t
Page 47 and 48: suppliers, purchase influencers, co
Page 49 and 50: communications targeted directly at
Page 51: Visit Wales Visit Wales offers a nu
Page 55 and 56: Events Sector Link to Creative Econ
Page 57 and 58: sustainable events. To this end, th
Page 59 and 60: e accessed via the Universities and
Page 61 and 62: Thames Valley University, Ealing, p
Page 63 and 64: Further details are available from:
Page 65 and 66: MPI European Office, 22 Route de Gr
Page 67 and 68: 8. CAREERS IN THE INDUSTRY Finding
Page 69 and 70: smallness does often ensure that th
Page 71 and 72: conference marketing would be an as
Page 73 and 74: 9. LIST OF REFERENCE LITERATURE The
Page 75 and 76: 10. THE BUSINESS TOURISM PARTNERSHI
Page 77 and 78: Events Industry Alliance (EIA) 113
Page 79 and 80: Venuemasters The Workstation,15 Pat
Page 81: Business Tourism Partnership: Trade

Business Tourism Partnership Mission

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